Shweiki Media Printing Company Offers Publishers Part 2 of a 4-Part Series on Key Indicators to Focus On and Use as a Guide When Touring a Prospective Printer: Technology

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This week Shweiki Media presents the second of a four-part series, which will run over a series of four weeks, on the critical factors that can help determine whether a printer is really a high quality printer. These key indicators are simple things publishers can look for when touring a plant to help them determine if this is the reliable, hassle-free printer they want to work with and to assure that they make a decision that is best suited for their desired partnership. Last week went over discipline, and this episode discusses technology. Shweiki will be back next week with the next part in the series.

Gotta love Gutenberg, but these days one can afford to be picky about their printer--technology is important!

Given the variation that i inherent in the printing process, technology matters! If a printer is serious about is essential.

In part one of this series, Shweiki referred to “DISCIPLINE” as the first “key indicator” that a printer’s quality program is alive and well. Part 2 will dive into the second factor:“TECHNOLOGY.”

Printing (of postcards, magazines, flyers etc.) is a capital intense industry, and the purchase and installation of a new press or finishing line is certainly a cautious undertaking for any printer. However, printers that are still operating equipment without closed-loop-color and register control have a serious disadvantage when it comes to producing a consistent quality product. Given the variation that is inherent in the printing process, technology matters! If a printer is serious about quality, the following technology is essential:

1. Closed Loop Register – Controlling register is a fundamental part to achieving high quality. Register Systems scan the web targets and automatically correct both circumferential and lateral register errors during the print run. The results you are faster make-readies and less register variation throughout the run.

2. Closed-loop Color – Continual adjustment is required on press to maintain color quality and minimize variation. Closed-loop color systems scan and measure a color bar on the moving web, continually adjusting and controlling ink film thickness. Real-time density readings are compared to SWOP targets for fast ink-key adjustments. The results are faster make-readies and less color variation throughout the run. Obviously, setting color and register manually is “old school,” and in no way compares to the efficiency and accuracy gained from closed-loop technology.

When visiting a prospective printer, one should ask to see their closed loop technology in operation. (Do they have this technology on all their presses? If not, will cover and body signatures be printed on the ones that do?) If possible, one should witness a full make-ready on press and notice how long it takes for the crew to save their first copy. This is a very good gauge to see how well they’re trained and utilizing closed-loop technology.

In Finishing, technology is also available to help maintain consistent quality. For example, it would be a good sign if aprospective printer employs some type of “Automatic Signature Recognition” to help minimize missing or duplicate signatures in the final book. These systems actually take a photo of the signatures being loaded onto a binding line to determine correct positioning and placement in the book.

Obviously, there is much more technology that affects quality but technology in particular is important in providing consistent quality.

Part 3, discussing corrective action, will be released next week.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! (

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David Reimherr
Shweiki Media
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