Forman & Field’s new menus take the hard work out of Christmas – and feature the best of this year’s classic gourmet trends

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Christmas comes earlier every year – or rather, the marketing hullabaloo does. This year will see summer’s popular vintage theme crossing the seasonal divide, say the foodies at Forman & Field.

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"In a year when national causes for celebration have sat against a backdrop of European economic turmoil and a focus on the US elections, brands that provide an antidote to anxiety will continue to do well this Christmas."

Summer was a bit of a damp squib – literally. Neither the Queen’s Jubilee nor the much-feted Olympics delivered what politicians promised in terms of an economic bounce. The unseasonably wet weather served to dampen the spirits of shoppers, campers, staycationers and street partyers alike.

But while sales didn’t go through the roof, research shows that the special-edition packaging many brands brought out this year was popular with consumers. Much of this channelled a vintage, traditionally British theme. Now, as retailers look to the festive season to recover sales figures, Mike Stainthorpe of Forman & Field explains why the trend towards nostalgia will continue into winter.

“In a year when national causes for celebration have sat against a backdrop of European economic turmoil and a focus on the US elections, brands that provide an antidote to anxiety will continue to do well this Christmas,” said Mike. “What we saw with the Jubilee in particular was household brand names having fun, playing with their look to evoke an old-school glamour and sense of quality.

“These characteristics are exactly in line with the Forman & Field ethos. But, for us, the emphasis on ‘quality’ and on ‘classic’ goes deeper than branding. We offer customers a range of produce that has been grown, reared or made by independent producers in the UK. And we do not compromise on quality, so our products have that individuality about them that supermarkets can’t offer. But customers can also order everything they need from one place, and have it delivered in one go, which is what smaller independent shops struggle to provide.”

While acknowledging that household budgets remain tight, the majority of consumers value quality over volume, said Mike. “This is especially the case at Christmas, when no one wants to look cheap. Our new menus take the chef’s pain out of Christmas – but they also offer excellent value. For between £21 and £30 per head, depending on which menu they choose, our customers can feed their guests a whole classic dinner with all the trimmings or tasty, modern alternatives including porchetta, confit duck terrine, sea bass and panettone & butter pudding. Each menu comes with a little ‘something extra’ too – a box of fine chocolates, champagne truffles or macaroons. It’s a mouth watering selection, sourced by people who love food from local producers. Simple to prepare, designed for pure enjoyment and supportive of the British economy – what more could you want for Christmas?”

About Forman & Field:

Launched in 2002, Forman & Field is a fine food mail order company specialising in fresh, traditional British produce from small, independent producers. We share our premises in East London with our parent company, H. Forman & Son, a 100 year old family business supplying smoked salmon, caviar and other smoked and fresh fish to the world's leading hotels and finest restaurants.

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Mike Stainthorpe
Forman & Field
+44 (0) 203 601 5464
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