Salsa Labs, Inc. to Work with American Friends Service Committee to Improve Supporter and Data Management

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Salsa Technology Will Help ASFC Build Its Base of Supporters Quickly and Efficiently with Improved Online Experience and Data Management

America Friends Service Committee
We are pleased to be moving to a platform that gives us room to grow over time, and allows us better integration between the work we do online and offline.

Salsa Labs, Inc. (Salsa), creator of the online, integrated platform to build, organize and engage a base of support, announced today it will work with the American Friends Service Committee (AFSC), to improve their supporters’ online experience and manage data more cleanly and efficiently. The 95-year-old AFSC builds on its Quaker principles to unite people of various faiths with the shared values of social justice, peace and humanitarian service. Their work includes the promotion of economic and social development to meet human needs as well as educating the public on issues of nuclear disarmament and the challenges of military service, through its offices across the United States and in 14 countries.

“AFSC is excited about the opportunities that Salsa will open up for us,” said Aaron Crosman, ASFC web director. “We are pleased to be moving to a platform that gives us room to grow over time, and allows us better integration between the work we do online and offline.”

AFSC will further their mission of peace utilizing every aspect of the Salsa Organizing Platform. They plan to update their current online donation process, which will streamline the steps for easy use by donors. Additionally, ASFC will maximize Salsa’s communication features to better target supporters, moving them along the ladder of engagement in terms of both fundraising and advocacy actions. Other efforts to improve the overall supporter experience with ASFC include the reduction of locations in which constituent data is stored and allowing for more organizers to use data more effectively for segmenting and reporting. Finally, Salsa will offer a new integration between the Salsa platform and AFSC’s Raiser’sEdge account to seamlessly update records between the two systems and allow for the smooth flow of data.

“Salsa will be able to help ASFC move forward with a flexible system that truly meets their needs,” said Chris Lundberg, co-founder and CEO of Salsa. “The platform’s integration with Raiser’s Edge will not only save them significant efforts, but also allow them to improve the quality of their data overall, setting the stage for more effective outreach to their supporters and hopefully resulting in more fundraising and advocacy actions.”

In late 2009, ASFC launched their One Minute for Peace campaign with a goal of raising $2.2 million, the same amount the United States government spends on the military every minute. The funds raised will contribute to meeting peaceful human needs in communities worldwide. Not only has the campaign progressed successfully with its fundraising efforts, but through email and social sharing options, it has started conversations about military spending among supporters. Beyond making a donation, visitors to the campaign page could also take action, advocating a reduction in military spending by signing a petition.


About American Friends Service Committee
The American Friends Service Committee (AFSC) is a Quaker organization that includes people of various faiths who are committed to social justice, peace and humanitarian service. Our work is based on the principles of the Religious Society of Friends, the belief in the worth of every person, and faith in the power of love to overcome violence and injustice. In 1947, AFSC was recognized for its work and was a co-recipient of the Nobel Peace Prize. For additional information, contact Alexis Moore at news(at)afsc(dot)org , media director for ASFC at (215)-241-7060 or visit

About Salsa Labs
Salsa Labs (Salsa) helps non-profits and political campaigns to build, organize and engage a base of support, more efficiently and effectively. Salsa currently supports more than 2,000 organizations’ relationships with more than 75 million donors, members, activists and fans all around the world. We can do more things together than we can apart. For media information, contact Kayla Keller with FitzGibbon Media at (281) 682-6212. Visit Salsa online at

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Timothy K. Rusch
FitzGibbon Media for Salsa Labs
(917) 399-0236
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