(PRWEB UK) 8 October 2012
Researchers at UC San Francisco reported more than 1,900 recorded incidents of smoking actors and other tobacco usage among the 134 highest grossing films at the box office in 2011, indicating a significant increase in film characters using tobacco cigarettes on the big screen. The total number of “tobacco incidents” per movie was up 7% from 2010. Even more concerning is that this figure increased to 36% amongst films rated G, PG or PG-13, or put simply, those with easier access to younger viewers. Experts have also suggested that the very studios pledging to tackle the rising issue are still among the worst offenders.
The team at Nicolites place great importance upon educating their readers on the industry, and were troubled by this growing trend.
“Subjecting audiences, especially younger ones, with more portrayals of tobacco smoking is likely to lead to an increase in people taking up the habit, and contracting tobacco induced illnesses”, claims Managing Director, Nikhil Nathwani.
However, there is a positive note to the story, with popular culture turning its attention towards electronic cigarettes. When Johnny Depp swapped conventional cigarettes for vaping in 2010 film, The Tourist, he opened a gateway for similar opportunities. Nikhil Nathwani shares his thoughts on the matter.
“It’s certainly encouraging to think that film productions may begin favouring electronic cigarettes over tobacco ones in a bid to reduce the number of people suffering from tobacco related diseases. Young people in particular are influenced by what they see in the media, so this may inspire more to consider their actions”, explains Nikhil.
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.