BodyEssentials Rebrands into BodyBelle, Launches Newly Redesigned Website

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BodyEssentials is now BodyBelle ( A division of Orchard Brands, the health and beauty company for women recently launched a newly redesigned website to align with the company’s vibrant, new image, and to better serve customers. The new website has a clean, contemporary look, and is easy to navigate to give customers a better user experience.

BodyBelle health, beauty, apparel & intimacy products

BodyBelle: The Health & Beauty Company for Women

“We’re excited about our all-new look, but even more excited about the great brands and unique products we’re offering our customer”
Kara Carter, BodyBelle Merchandise Director

“We’re excited about our all-new look, but even more excited about the great brands and unique products we’re offering our customer” said Kara Carter, BodyBelle Merchandise Director. “We offer some of the best in anti-aging, shapewear, beauty and grooming. Our new name translates to Body ‘Beautiful,’ and supports our mission to help women look and feel beautiful, youthful, healthy and confident.”

Changing the name from BodyEssentials to BodyBelle is just one step in the company’s rebranding initiatives, which incorporates a new, bright logo, an all-new print catalog, and a brand new website designed for better customer experience. With new, upgraded content and the same must-have women’s beauty basics, health essentials and intimacy products, the fresh website focuses on visitor engagement and providing a great experience for the customer. The rebranding will continue to build and foster the relationship between BodyBelle and their suppliers, and will result in bringing BodyBelle customers the best products.

BodyBelle is about women helping women. With the focus on women age 40 and older, BodyBelle brings women the best beauty care products, grooming tools, diet solutions and fitness gear to help them look great and feel better. BodyBelle carries a wide selection of women’s personal care products such as anti-age solutions, gentle skin cleansers, specialty mascaras, answers for skin problems, hair removal, slimming bike shorts, Perfect-Fit® Camis, personal massagers, and the daily essentials and flaw fixers women appreciate. The clothing and footwear section specializes in comfort, fit and flattery.

Shop for your favorite brands like Retinol, Lelo, Orthaheel, Blinc, Jimmyjane, Jag, Osmotics and many more. At BodyBelle, a woman can be stylish, get healthy, and feel beautiful and confident inside and out. BodyBelle continues to offer their popular “Unconditional Lifetime Guarantee,” promising customers they will be 100% satisfied with their purchase. Customers can shop online at the new website, browse through the pages of the print catalog and order via phone (1-877-440-5025).

About BodyBelle: Solutions® BodyBelle™ ( is part of Orchard Brands. BodyBelle helps women live well, feel good and look great. BodyBelle is a woman’s one-stop shop for beauty essentials, diet support, fitness products, clothing, footwear and intimacy products. When you visit the site, you’ll also find the best tips on health, fitness and beauty to help you enjoy life to its fullest.

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