Relationship Guru Helps Men Use the Technology at Their Fingertips to Build Relationships

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Philip Sierra launches exciting website to help men navigate relationships—by text message!

Report Reveals Dating Instructor's Texting Secrets

Most men harbor early dating memories of staring at a telephone, heart racing, as they mustered up the courage to pick up the receiver and dial. Relationship guru Philip Sierra remembers the days of sweaty-palmed phone calls well. His new website,, seeks to remove the angst from phone—particularly text—conversations with women.

“SMS messaging has only been around a few years,” Sierra says, “[so] we’re still perfecting the art of doing it properly.” As with traditional telephone conversations, users are initially awkward. “The fastest way for any guy to lose a woman’s interest happens during the ‘phone game.’” Sierra explains. “Our goal is to help men overcome the anxiety associated with text messaging and use the new medium to their best advantage.”

Sierra invites the community to visit his free website, to hone their communication skills. Appropriate for dating males of all ages (and illuminating for women, as well!), visitors are taught how to navigate the dating waters using the technology at their fingertips. The aim is to give readers the confidence to supplement their real-life encounters with text messages that pique and hold potential mates’ interest. Interactive in nature, the site welcomes questions from readers, with Sierra providing personal attention to each. Topics on the site are varied, and how-to lists abound. “There’s a right way and a wrong way to flirt text a girl,” Sierra says. “We work hard to cover all the bases, so that comfortable, natural conversation is promoted.”

Philip Sierra, a 2001 graduate of Montclair State University in Upper Montclair, New Jersey, has “been in the game for a while.” Long interested in the vagaries of human interaction, his focus in recent years has been on the impact of social media on communication. “Because texting has become a go-to tool,” he explains, “it’s important to define parameters within which it is most useful. My website fills this role, and I am excited to share it with others.”

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