How to Prioritize Your Internet Marketing Efforts: Frank Gomez Offers Four Tips for People Looking to Improve Their Online Performance

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Is your organization struggling over where to put your Internet dollars? Should you improve your search engine optimization (SEO), venture further into social media, blog consistently, or revamp your website with a “responsive” design? These questions are vexing for many Florida businesses today.

According to Frank Gomez, President of Frank's Designs in Sarasota, Florida (, it's important to synchronize your branding and marketing. It is in your best interests to work with a company that has expertise in both design and marketing. Design capability is critical in keeping a consistent look and feel across platforms. He says, “Companies are like people. If someone suddenly changes personality, you aren't going to trust them.”

Frank suggests addressing your Internet marketing in this order:

“First, make sure your website is optimized on the site itself. Ask yourself if the titles are keyword rich? Are the meta (page) descriptions likely to interest individuals in your target market? Did your webmaster add “alt” tags to the pictures?”

“Second, look at your website on a mobile phone and on an iPad. How hard is it to read? Is it easy to navigate?” If not, he encourages you to make your website more responsive. He explains that responsive design is critical now because so many users are accessing websites using mobile phones and tablets. If you have the budget, you can be forward-thinking and create a website that Frank calls “hyper-responsive.” His recent project,, is an example of a “hyper-responsive” site that looks good and functions well across devices.

“Third, blog. If you like to write this is a natural outlet. If you aren’t a good writer, hire someone to write for you.” While some marketing professionals recommend blogging several times a week, Frank recommends quality over quantity. He also suggests that you keep notes of your ideas as they come to you, and start blogging once you have enough to fill a post.

“Fourth, use social media to support your brand. The key to successful social media marketing is to connect with people and target their emotions. Leverage your social media by asking friends and clients to share your posts.” Frank warns about spreading yourself too thin. He recommends using the platform(s) you enjoy the most and include video-based social media.

Frank says, “My customers come first. I enjoy using my creativity to support their message and strategy."

Frank Gomez is a graphic and web designer offering responsive web design with Frank's Designs Empowered Marketing in Sarasota, Florida. Frank's Designs has been providing excellent customer service to small businesses and non-profits since 1997.

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