World Financial Group Encourages Parents to Consider the Benefits of Life Insurance

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Studies show that many parents do not have adequate life insurance coverage, a reality that has won the attention of World Financial Group.

While it might seem reasonable to assume that becoming a parent would be enough to trigger a person’s interest in life insurance, a recent MetLife study finds that this is not always the case. In fact, the study finds that most individuals consider life insurance when they get married, but do not reconsider it, or purchase it in greater amounts, when they become parents. As a result, many parents either do not have life insurance, or they have it in inadequate amounts. This study is analyzed in a recent U.S. News & World Report story; the story has won the attention of World Financial Group.

World Financial Group is a company that provides a variety of financial services to individuals and businesses across the U.S. and Canada. These services include retirement planning and small business advisory services, but also life insurance. World Financial Group, or WFG, is passionate about life insurance, and maintains that every family should at least give it its due consideration. The company has responded to the U.S. News & World Report article with a press statement.

“Different families have different needs, different aspirations, and different financial situations, so there is no one-size-fits-all life insurance solution,” says the statement from World Financial Group. “However, all parents are alike in their passion for protecting their families, especially the children, and for ensuring that they leave behind a rich legacy. For that reason, considering the benefits offered by life insurance is something all families should make time for.”

The U.S. News & World Report story makes a similar argument. In fact, the article says that thinking about life insurance belongs on any new parent’s to-do list, alongside nursery preparation and “stocking up on diapers.”

The article also makes note of the many reasons why parents often neglect to properly consider life insurance. Sometimes it is due to perceived financial strain, and in other instances it stems from inconvenience, as a life insurance policy typically requires a brief physical check-up. Also common, the article says, is a simple desire to avoid thinking about something as harrowing as an untimely demise.

Despite these causes for reluctance, World Financial Group holds that life insurance offers too many potential benefits to ignore it completely. “Life insurance offers protection and peace of mind, and preparation for events that are otherwise unthinkable,” says the company’s press statement. “World Financial Group agrees that parents should make life insurance an item on their to-do list.”

World Financial Group is a North American company that is zealous for the cause of life insurance, and seeks to empower families through a greater understanding of what life insurance entails.

About World Financial Group:

World Financial Group (WFG) is a financial services marketing company whose affiliates offer a broad array of financial products and services. WFG's independent associates, located throughout the United States and Canada, strive to help individuals and families often overlooked by the financial services industry to plan for their financial futures, advocating the power of choice for clients through agreements with several of the financial and insurance industries’ leading companies.

WFG is a business unit of the Life and Protection Division of Transamerica Life Insurance Company. The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets. With more than a century of experience, Transamerica has built a solid reputation on solid management, sound decisions and consumer confidence. For more information, visit

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Brad Terpstra
PR Management Inc.
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