“Leveraging Lifestyle Lending’s industry expertise in retail lending with our growing CUDL Retail brand, well positioned in the lifestyle and merchant space, greatly enhances our ability to support credit unions in building successful retail programs.”
Ontario, CA (PRWEB) October 08, 2012
CU Direct Corporation (http://www.cudirect.com), leading provider of lending solutions to credit unions through its CUDL, Lending Insights, Lending 360, CUDL Retail and Vero brands, today announced the purchase of key assets from Lifestyle Lending Solutions.
As a result of the transaction, CU Direct will be better positioned to service credit unions in the retail lending marketplace and advance its national retail lending network. “Our goal is to provide credit unions with a dynamic, comprehensive, full service retail lending solution and national lending network,” stated Joe Greenwald, senior vice president of credit union products at CU Direct. “Leveraging Lifestyle Lending’s industry expertise in retail lending with our growing CUDL Retail brand, well positioned in the lifestyle and merchant space, greatly enhances our ability to support credit unions in building successful retail programs.”
Established in 2007, Salt Lake City, Utah-based Lifestyle Lending Solutions is recognized as a leading retail and medical lending solutions provider focused on the niche market of lifestyle lending, and catering specifically to the credit union industry. The company has a network of more than 750 merchants in 16 states throughout the U.S. CU Direct and its affiliated brands provide lending solutions to 1,020 credit unions nationwide.
“By merging the retail lending strength of both organizations, we will be able to offer credit unions superior solutions and provide the level of support necessary for them to create relationships that will help optimize their profits, reduce costs, and increase business associations with retail providers,” said Kirk Harris, founder of Lifestyle Lending. Kirk Harris has joined CU Direct as product director, retail lending and will take on leadership of both the Lifestyle Lending products and the CUDL Retail products.
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About CU Direct Corporation
Established in 1994, CU Direct Corporation is the credit union industry’s foremost provider of leading lending solutions. Through the company’s CUDL, Lending Insights, Lending 360, CUDL Retail, and Vero brands, CU Direct Corp. offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success. For more information about CU Direct Corporation’s brands and full range of best-in-class lending products and services visit http://www.cudirect.com.