Internet Marketing Firm, fishbat, Inc., Comments on Google Jumping Ahead of Microsoft in Technology Company Race

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fishbat Inc., comments on a news article indicating that Microsoft has been toppled off the pedestal for leading tech company contender by Google.

On October 6, 2012, Internet marketing firm fishbat Inc. responds to reports announcing that Google has jumped ahead of Microsoft as the second largest tech company, trumped now only by Apple.

In a recent news article by, Google has boosted market revenue to jump ahead of Microsoft in the tech industry. The article suggests that Google’s numbers have surpassed $249.2 billion while Microsoft lags behind at approximately $248.7 billion. The primary reason for such a shift in power within the tech industry, according to, is that there is a decrease in demand for computer hardware, which Microsoft specializes in and Google’s triumph can be attributed to an increased need for mobile media and Internet-based software.

Scott Darrohn, COO of fishbat, Inc. comments on this shift in power in the tech company standing, stating, “Google’s already kicked down Facebook in terms of digital display advertising as of recently. Now that it has climbed over Microsoft in the realm of tech, Google’s one step short of becoming the most imposing media and Internet enterprise out there, and it doesn’t look as if that will change anytime soon.”

fishbat, whose specialization revolves around social media and Internet marketing, adds that there will likely be a continued shift toward Internet and social media as opposed to outdated PC hardware. “The Internet is the new standard within this market, simple as that. Millions of people interact with the Internet and Internet-based software on a daily basis for business of recreational purposes. The tech market is shifting in this direction and is leaning toward the Internet, as the tug-of-war between Google and Microsoft has recently shown us. All companies, including those as big as Google and Microsoft, must adapt to this shift,” comments Darrohn.

fishbat, Inc. is a full service digital marketing firm. By using reputation management, search engine optimization (SEO), web design, and public relations, fishbat flourishes as a marketing company to raise awareness about your brand and strengthen your corporate image.

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