Internet Marketing Firm, fishbat, Inc. Releases Statement Following Article from Social Media Today on How Marketing With Video Improves Conversion Rate

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fishbat, Inc. supports Social Media Today article agreeing that the use of video can benefit you in all aspects of marketing.

On October 8, 2012, internet marketing firm, fishbat, Inc. releases a statement about using video content in marketing and all of the benefits it supplies.

According to an article by Robert Weiss on Social Media Today, using videos in your daily marketing process proves to be extremely beneficial and improves conversion rates. Weiss states in the article that, “Google, and other search engines, put more search engine ranking value on online video. So the more marketing videos you have the higher up on search engine rankings you can get so prospective customers can find you.” According to the article, online video content should be an integral piece of your marketing strategy, and the content must fit in with everything else.

Scott Darrohn, COO of fishbat, Inc. is a big fan of using video content. “Having video content really does work, and is an important piece of our marketing strategy,” says Darrohn. “At fishbat we film video press releases weekly and they generate tons of traffic and conversion.”

Darrohn also stressed the importance of using the right content. “You need to make sure that the correct and relevant content is used. Following a theme and having fun with the content draws more attention and holds the viewers’ attention as well.”

fishbat, Inc. is a full service online marketing company. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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