San Francisco, CA (PRWEB) October 08, 2012
Echo, the first and largest real-time web platform, today announced that it has appointed Carla Bourque as its new SVP of Sales. A seasoned digital marketing executive, Bourque joins Echo from Buddy Media where she served as senior vice president, helping brands use data-driven customer insights gathered from social media to affect key performance indicators (KPI’s) throughout the purchase funnel.
Carla Bourque (@carlabourque) has over 15 years of experience in sales, marketing, and business development for leading online marketing analytics and technology companies. Prior to Buddy Media, Carla held senior management roles directing revenue, operations and partnerships for Say Media (formerly Six Apart), Nielsen Online (formerly BuzzMetrics), Catalina Marketing, Jupiter Media Metrix, and SPINS (an ACNielsen partner). At Nielsen Online, Carla was the vice president of media and entertainment, where she managed the Social Media practice and directed key client relationships including MySpace, Facebook, HBO, CBS, and Sony.
“Brands are rapidly evolving their go-to-market strategies to embrace social media as a core component of their marketing mix,” said Carla Bourque, SVP of sales for Echo. “However, in order for companies to truly leverage social to influence business KPI’s a philosophical and operational shift is required. I chose Echo because they are on the cutting edge of this movement. Echo is helping companies across a wide range of industries transform the way they do business by leveraging social technologies in real-time to influence user behavior and drive revenue.”
As a respected online marketing thought leader, Carla is a frequent guest speaker on brand strategy, social media, and advertising with key industry organizations including the Internet Advertising Bureau (IAB), Digital Hollywood, Inside Network, Digiday, and the Online Media and Marketing Association (OMMA).
“Carla is an experienced and consultative brand marketer with deep knowledge of how to apply innovative marketing solutions and best practices to core business functions,” said Khris Loux, co-founder and CEO of Echo. “Her strengths in these areas will provide our customers with a valuable partner through the sales and implementation process, providing them with strategic guidance and support as they transition to the real-time web. We are proud to welcome her as the newest member of our executive team.”
Echo provides a real-time web platform that enables the rapid implementation and scale of applications for social TV, social music, social news, social sports, social commerce and social finance. Brands can leverage the Echo platform to transform their static websites and mobile apps into real-time experiences that significantly boost traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including ABC, AMC Networks, ESPN, NASDAQ, NBC News, The Washington Post, Universal Music Group, USA Networks and WWE. To learn more, visit http://www.aboutecho.com.