The reason that most advertising firms are failing at Facebook and wasting millions of dollars is a lack of understanding how to properly interact and capitalize on the Facebook platform.
Las Vegas, NV (PRWEB) October 06, 2012
Ever since GM announced they were pulling their advertising from Facebook right before their May IPO, the social networking giant has been plagued with news story after news story highlighting how some major advertiser has given up and either reduced or stopped spending their marketing funds with them. Pete Mitchell, author of Lead or Fail, reports that the problems faced by advertisers are more closely related to their ineffective marketing systems rather than Facebook's advertising platform.
Facebook allows advertisers to dial in on their ideal prospects by selecting what characteristics they want someone to have in order for that person to receive a specific ad. As an example, a bridal shop can have an advertisement shown to females who recently changed their Facebook profile status to engaged that also live within a 20 mile radius of the shop.
"The reason that most advertising firms are failing at Facebook and wasting millions of dollars is a lack of understanding how to properly interact and capitalize on the Facebook platform" commented Pete Mitchell, dubbed the Chief Marketing Mercenary at Big Guns Marketing, LLC. "When businesses, especially smaller local businesses, implement proper lead generation strategies and put a system in place that runs on autopilot that turns tire kickers into paying clients, they start to enjoy a huge boost in sales."
Mitchell also observed that most businesses run a Facebook campaign expecting that all they are going to have to do is put an ad on Facebook and watch the dollars flow in to them.
To help business owners implement proper lead generation strategies on the internet via Facebook, Google Adwords, and in also in print, Big Guns Marketing is putting on a complementary webinar to help struggling business owners and independent sales professionals discover the secrets that successful companies would rather they didn't know or implement.
Mitchell reports that he has been contacted by several marketers who use Facebook as their major source of lead generation and they've requested that he and his company no longer offer this webinar. "When you've found a great fishing hole, no one wants others to find out about it," stated Mitchell, "But there are too many companies that are starving for more business. Without this information, they might be out of business soon."
Big Guns Marketing is an advocate against the scam webinar that is designed to sell an overpriced lead generation system that does little more than separate the business from their working capital. This new webinar, which is free and sells nothing, will launch at http://UltimateLeadMachine.com and help those looking to grow their business.
For more information on lead generation strategies from Pete Mitchell and Big Guns Marketing, visit http://UltimateLeadMachine.com