WotWentWrong Launches 'Impressions' – Social Timelines to Crowdsource Dating Advice and Record Relationship Milestones

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Anonymously Post Relationship & Dating Blogs, Solicit Crowdsourced Advice via Polls, Mark Relationship Events Like ‘First Kiss’ & ‘First Sex,’ Follow Other Relationships

WotWentWrong is bringing social interactivity into the relationship advice space – and lessening the risk with an anonymous layer.

WotWentWrong (http://www.wotwentwrong.com) launched today the first-ever social timeline for people to anonymously seek crowdsourced dating & relationship advice, record their relationship milestones, and follow other people’s relationships.

“Impressions” lets people anonymously post about general dating topics or their personal relationships and solicit crowdsourced advice from the community via polls and comments. Users follow other people’s relationships and populate their timelines with community dating content, filterable by topics like, “flirting,” “first dates,” and “celebrity breakups.” People can also anonymously record and share all the milestones of their relationships – from “First Date” & “Became Exclusive” to “We’re Engaged” & “First Child.”

Hailed as the “Site to help soothe the sting of breakups,” by The Wall Street Journal, WotWentWrong launched in January as a free website to help people who were “passively dumped” get explanations from their Exes, in order to learn from past dating experiences and move on. The site also aggregates an interactive, anonymous stats page, so people can see the Top Breakup Reasons & Methods, filterable by age, gender, relationship duration and region.

“Not everyone talks to their best friends about intimate dating details, and many people aren’t comfortable airing their relationship’s dirty laundry over Facebook or Twitter,” said WotWentWrong CEO Audrey Melnik. “But the social web has gotten us used to sharing personal thoughts online, as well as commenting on other people’s news, and asking a community or directly engaging experts for advice. WotWentWrong is bringing the interactivity we’re already living online into the relationship space – and lessening the risk with an anonymous layer.”

Impressions’ features include:

  •     Rich, personal dating content – in a visual timeline format. What are people saying about the ‘being exclusive’ talk, bringing a ‘guest star’ into a couple’s bedroom and dating after divorce? Impressions is addictive the way it presents real & personal dating stories in a Pinterest-like format.
  •     Polls. Whether it’s about your significant other or a broader dating topic, throw your questions out to the community and get crowdsourced insights to help make dating decisions.
  •     Recording major relationship events. When did they say ‘I love you’? When did you say it? Which came first – meeting their friends or your family? Add a new relationship to your profile and record all the big events in the Milestone Bar. Crystallize your partner’s best & worst qualities through a customizable set of pre-defined reasons.
  •     Blog your real dating stories. Have you been out with people whose dating skills seemed to defy all logic? If you’re sitting on a gold mine of dating dirt – but you’d never dream of sharing it with your personal connections on other social networks – Impressions is your way to get answers, win validation and attract an audience, while protecting your anonymity.

Follow users whose posts suggest a dating sensibility similar to your own. Live vicariously through someone more sexually adventurous than you, or gawk at the train wrecks. Impressions is something different for everyone – a platform to publish the next “Sex and the City” column, a memory book to chronicle everything special about a relationship, or a buzzing window into the world of the modern dating community.


About WotWentWrong
WotWentWrong is a new way to get advice about your dating life – directly from your Ex or via crowdsourced insights. Launched in January 2012, the free website is ground zero for people anonymously soliciting dating advice from the community, recording their relationship milestones and following the lives of other daters – with rich, personal dating content presented in a visual timeline format. Users can also request feedback directly from former partners, so they can learn from mistakes and move on. WotWentWrong is headquartered in Melbourne, Australia.

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Allison Seifert
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