Six in 10 C-Store Shoppers Willing to Use Mobile Wallets, According to Paradigm Sample

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Shoppers already comfortable conducting financial transactions on mobile devices, from banking, to finance, to shopping.

Source: Paradigm Sample, cciPanel, October 3-4, 2012 fielded MobilePulse study (sample=3,738)

C-store shoppers are already comfortable making online purchases, so using their mobile phones as a mobile wallet just doesn’t faze them.

Paradigm Sample, a leading innovator in real-time market research, today announced the results of a new mobile survey, which revealed that 71 percent of convenience-store (c-store) shoppers would be willing to use mobile wallets to pay for items using their mobile phones and tablets. The study was designed to help companies understand the receptivity of frequent c-store shoppers to mobile banking and mobile payment options.

“Increasing consumer receptivity, and a greater sense of security when using their mobile devices for financial transactions, has radically shifted,” said Sima Vasa, President of Paradigm Sample. “C-store shoppers are already comfortable making online purchases, so using their mobile phones as a mobile wallet just doesn’t faze them.”

According to earlier research from Paradigm Sample, more mobile financial activity has been adopted. Not only are consumers shopping and checking bank balances, but they are also experiencing increasing interaction with other financial features offered on mobile phones.

While U.S. mobile users in the Northeast and West are most likely to use their mobile devices to conduct financial transactions, Paradigm Sample’s data shows healthy levels of early adoption across all major U.S. Census regions.

“In the convenience-store setting, mobile wallets can only expedite the shopping experience and provide even more convenience to consumers,” Vasa said. “Even so, while c-store shoppers are already willing to use mobile technology to purchase products there is a ways to go before the technology, security, and mobile-wallet infrastructure catches up to consumer demand.”

About Paradigm Sample

Since 2009 Paradigm Sample’s proven real-time market research has given leading companies a solid foundation to support all types of business and marketing objectives. The company’s extensive experience and knowledge in building mobile-based research solutions provides information and insight that can't be acquired from traditional market-research methods. Paradigm Sample also regularly partners with other market-research companies who need the company’s mobile-research platform, MobilePulse, to give their own clients compelling and valuable consumer information. This information spans all age groups, ethnicities, and regional demographics -- including the lucrative, and notoriously hard-to-reach, millennial generation. For more information, visit


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