TruthMarket Launches Adopt-a-Campaign Program to Drive Increased Public Involvement in Controversial Campaign and Public Policy Issues Beginning with Safety of Genetically Engineered Food

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TruthMarket enables crowd-funding of cash incentives to reward public support of truth in political and commercial dialogue and public challenges to lies and misrepresentations. The Adopt-a-Campaign program begins with campaigns on both sides of genetically engineered food safety.

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A Marketplace for Truth Telling

False claims, half-truths and biased polls are polluting public dialogue, tainting public opinion and undermining politics, commerce and public trust.

TruthMarket, a division of Truth Seal Corp, today initiated its adopt-a-campaign program by posting two campaigns, representing opposite sides of the genetically engineered (GE) food safety controversy. Either campaign can be adopted and revised by supporters interested in driving grassroots support. The TruthMarket platform provides the tools to crowd-fund incentives intended to encourage the public to challenge or offer support of claims on either side.

Rick Hayes-Roth, Ph.D., the CEO of TruthMarket states that “false claims, half-truths and biased polls are polluting public dialogue, tainting public opinion and undermining politics, commerce and public trust.” Instead of getting angry, he adds, “it’s time to do something constructive and give the public a mechanism to challenge false claims, openly support verifiable facts and reinforce honest dialogue."

“The public has been increasingly appalled and confused by the negative rhetoric, contradictory claims and misrepresentation of facts in the GE food safety controversy,” said Mark L. Feldman, Ph.D., Board Member and investor. “Conflicting advertisements and competing endorsements meant to influence voting on initiatives like California’s Proposition 37 have added to the public’s confusion,” Feldman notes. He adds that, “the public policy heat being generated by the GE debate, makes it both vital and relevant for the Adopt-a-Campaign kick-off.”

“TruthMarket campaigns targeting other controversial public concerns and the validity of actions driven by those concerns are already up on the TruthMarket website,” noted Hayes-Roth. “The GE campaigns are being posted to the website immediately,” he adds. “We anticipate a positive response given new urgency driven by the impact of drought on food production and the pressures to regulate labeling. Inquiries about adopting a campaign can be made via the contact link on the website.”

About TruthMarket

TruthMarket is a division of Truth Seal, a California Corporation. TruthMarket is designed to be popular online platform that enables everyone to campaign for truth in public dialogue. The primary objective is to increase truth and trust throughout the public information space – online and offline – by publicly exposing false claims and highlighting true claims. TruthMarket’s ultimate goal is to predispose all public dialogue toward truth telling.


Marketplace for Truth Telling, TruthMarket and TruthSeal are trademarks of Truth Seal Corp.

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Mark L. Feldman, Ph.D.

Rick Hayes-Roth, Ph.D.
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