United Kingdom (PRWEB UK) 10 October 2012
With the growing popularity of the ‘farm to fork’ ethos, its creators realised that there was a real need for a simple way of connecting lovers of local food with local food sources and events. The Internet seemed like the perfect opportunity to do so, and Foodie Trail was born.
What Makes Foodie Trail Unique?
While there are some websites which sell a limited selection of gourmet food from the UK to consumers all over the world, most often in the form of hampers, there are so far no websites designed to connect local food lovers with their local food providers, and none which focus specifically on sustainability.
The creators of Foodie Trail intend for the site to become the number one ‘go-to’ site for local food sources and events in the UK. Users can buy from local sources on their own websites, if they choose, or simply find out where they can find these specific local specialties.
How does it Work?
Foodie Trail is absolutely free for food lovers to use. It contains no adverts, and asks for no commission on sales. Producers can choose from a free listing to a paid-for featured listing.
Its home page features a large, interactive map of Britain. Users can zoom into this map and find out where the best sources of local food are in their area. They can then read about these local food providers and contact them directly. After trying a certain producer, users can leave their own review, fostering a real sense of community trust.
In the next few weeks, Foodie Trail will be available in the form of an app, which will allow users to source local delicacies on-the-go.
After just 4 weeks, Foodie Trail already has around 800 producer listings and events, and almost 1000 followers on Twitter along with a growing facebook fanbase. It’s sure to become a major resource for all of those in the UK who are passionate about local food, and who would rather avoid buying from multinational corporations.