(PRWEB UK) 10 October 2012
Case is looking to create a more contemporary and interactive experience for customers when buying luggage, business pieces, casual bags or travel accessories within an airport store environment.
The store concept designed by Raylian London introduces a sophisticated pallet of materials and finishes, with injections of colour and imagery to create a true lifestyle environment for the category. A combination of TV screens, Ipad stations, and access to the caseluggage.com mobile website will then allow the customer to engage in a true multi-channel retail experience in store, as well as prior to shopping with a new reserve and collect programme.
Stephen Spitz, Group CEO commented, “Our company is fully committed to opening airport stores wherever we have the opportunity and expanding our presence within European and International airports. We will always work and develop our home market first and it is with this in mind that we are proud to be introducing our new concept and opening our first two stores at Gatwick Airport.”
The store in Gatwick North Terminal Departures Lounge will open at the end of November 2012, followed by a store in the newly renovated Gatwick South Terminal Departures lounge in mid-2013.
Case has also announced that they will be remodelling extensive areas of their Harrods Travel Goods concession in 2013. The remodelling will include an expanded Tumi area to create the largest Tumi Shop in Shop in the world as well as a new dedicated luxe area for exclusive and exotic pieces, which will include an extension to a bespoke service where customers can, should they wish, create true one of a kind pieces.
Spitz commented; “Harrods remains at the forefront of luggage retail, and I am excited about the mini refit that we will be doing there early next year.”