Sunnyvale, CA (PRWEB) October 08, 2012
Today Dobango, the first-ever social marketing platform for Pinterest, announced it has raised $600,000 in seed funding to turn one of the world’s fastest growing social networks into scalable marketing solution for brands.
Headed by Nexage founder Devkumar Gandhi, Dobango is the first company to effectively monetize and run social marketing campaigns for brands on Pinterest, even though Pinterest itself has yet to launch its own API. Dobango has spent the past 6 months creating a way for brands to build and measure targeted social contests using pinboards.
How it works:
- Dobango creates a contest page for consumers to post user generated content
- Dobango’s social marketing platform automatically pins users' content to the brand’s Pinterest page
- Dobango synchronizes data from Pinterest to track contest progress and notify winners of daily prizes
As a pioneer in mobile advertising exchanges through his company Nexage, Gandhi has spent over a decade helping brands engage consumers on emerging platforms. Gandhi plans to use the seed funds to fully differentiate from other early movers on Pinterest by focusing solely on marketing campaigns beyond analytics.
Dobango has already proven that its platform can drive dramatic gains in Pinterest engagement for brands. A recent campaign with Outta the Park BBQ Sauce grabbed the attention of 176 influential food bloggers, some of which have up to 8,000 followers. As a result of the contest, Outta the Park’s Pinterest following increased by over 150%, and its Facebook following increased by 40% in just 10 days.
“Pinterest is the greenfield opportunity in social media marketing right now, and brands have struggled to figure out how to execute marketing campaigns at scale. We’ve finally cracked the code on this and have seen incredible results that go beyond anything I have worked on in my career. This is why we’ve decided to raise funds and go all in,” states Gandhi.
Brands interested in running campaigns can do so now by visiting: http://www.dobango.com/pinterest
About Dobango, Inc.
Dobango is a social media and marketing company. It provides a social gaming platform with casino-style games available on Facebook, iPhone, Android phones and the web, where users play games for free to win prizes and coupons sponsored by merchants. Dobango’s Pinterest Social Marketing platform allows Brands to launch unique social contests on Pinterest. For more information visit http://www.dobango.com.
Download Apps on iPhone, iPad or Android: http://www.dobango.com/apps