This Technology Expands Executive Team, Opens Denver Office

Share Article

John Mick, Sean Rooney and Bryan Santangelo bring collective expertise across engineering and sales as This Technology ramps up Dynamic Ad Insertion trials, rollouts and engagements with MSOs and programmers.

This Technology Logo

“As This Technology works with MSOs and programmers to help them plot their respective DAI roadmaps, having the right team and mix of skillsets in the right places allows us to remain in lockstep with our customers,” said Jeffrey Sherwin, CEO, This Tech.

This Technology, Inc., a leading provider of software solutions for dynamic ad insertion (DAI), today announced an expanded executive team and opening of its Denver office. Joining This Technology are: John Mick, vice president of engineering; Sean Rooney, vice president of sales; and Bryan Santangelo, vice president of software architecture. This Technology has established the Denver facility as the company continues to contribute to important DAI innovation taking place in the region. In addition to the new location, This Technology will maintain its office in New York City.

This Technology builds key software solutions to support ongoing advanced advertising and IPTV rollouts. The new hires come as the market for DAI grows rapidly, with MSOs and programmers readying trials and deployments across the U.S. Since the beginning of 2012, This Technology has added more than 10 new employees.

“As This Technology works with MSOs and programmers to help them plot their respective DAI roadmaps, having the right team and mix of skillsets in the right places allows us to remain in lockstep with our customers,” said Jeffrey Sherwin, CEO, This Technology. “We continue to hire the industry’s best and brightest talent with the addition of John, Sean and Bryan, who are respected leaders in advertising and cable, and will be instrumental in This Technology’s continued growth and success.”

Mick leads This Technology’s engineering, design and development, testing, and quality assurance. Before joining This Technology, he was a software architect and lead developer for the Cisco Personalization and Advertising Transaction Hub product development team. He has more than 25 years of experience across research, design and development of broadband, digital video and conditional access and network equipment. He was the primary editor for SCTE 130 part 2 (Core) and part 3 (ADM/ADS & PODM).

Rooney oversees This Technology’s sales organization. Throughout a 23-year career he has contributed to major sales and business development efforts with large, multi-national, small and start-up companies in the broadband industry. Before joining This Technology, Rooney held high-level sales positions with EdgeWare, BigBand Networks, Motorola and Broadbus Technologies.

Santangelo supports software architecture and development for all This Technology products, ultimately helping to foster industry-wide growth of cross-platform DAI. Previously, Santangelo was a principal architect for Time Warner Cable’s Advanced Technology Group, with responsibility for architecture and design of advanced advertising for video platforms, the company’s API externalization and access strategy, and the video back office virtualized infrastructure as a service architecture. He currently chairs a major SCTE/ISO standard and actively participates in several industry bodies, including SCTE, CableLabs® and SMPTE.

“This Technology has pioneered and helped accelerate the DAI market with the right mix of products that help our customers gain important efficiencies, liberate them from expensive vendor lock-in and pave the way for expedited rollouts across a broad range of systems and hardware,” said Sherwin. “This Technology’s expanding team looks forward to our ongoing work with MSOs and programmers as we continue to support the industry’s ambitious DAI initiatives.”

For more information about This Technology, visit

About This Technology, Inc.

This Technology, Inc. gives cable operators and programmers complete visibility and control over digital content and advanced advertising inventory. Our software products provide metadata management, ad space management, and interconnect software. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. With support for VOD, network DVR, IPTV and mobile devices, This Technology empowers the advertising industry to efficiently manage dynamic ad insertion across all new video applications where management of shared inventory is a core business requirement. For more information about This Technology, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brian Baumley
BLB Communications
Email >
Visit website