DefySupply Stays Ahead of the Curve as the Retail Industry Experiences Massive Changes

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The next five years are predicted to bring more change to retail than the last 100 with advances in online shopping.

living room furniture

Living room furniture

“DefySupply is committed to staying abreast consumer shopping patterns and creating amazing online experiences,” says DefySupply CEO Brent Gensler.

As innovative technology is expected to drastically change conventional shopping habits, DefySupply is staying ahead of the curve. The online furniture store, headquartered in Minneapolis, is adapting processes and products daily to cater to customers’ online shopping habits and has seen company growth as a result of these changes.

Currently, only eight to 13 percent of shopping is happening online, but this segment is growing tremendously and is projected to accelerate in the next five years. In particular, growth has been seen among retail areas, like furniture stores, that have historically relied on showrooms and brick-and-mortar stores. Furniture shopping has been slow to gain popularity among some online shoppers, but DefySupply is a testament to this growing shift in shopping habits.

In the last three years DefySupply has experienced substantial growth, increasing sales 931 percent. Recently, DefySupply was named to Inc. magazine’s top 500 fastest growing businesses in the United States, a marker of company growth and increased acceptance of online shopping in general.

Online shopping is changing the retail market quickly, with drastic changes expected in as few as five years. As new technologies emerge, online retailers are able to create brick-and-mortar type of experiences online. As this happens, consumers are slowly moving major purchases away from traditional channels to online.

“DefySupply is committed to staying abreast consumer shopping patterns and creating amazing online experiences,” says DefySupply CEO Brent Gensler, “Our site is becoming more mobile-friendly and we have recently integrated 24/7 customer support via instant messaging.”

About DefySupply

DefySupply, headquartered in Minneapolis, is a bridge allowing everyday consumers to buy directly from the world's top manufacturers at a fraction of the cost. Check out DefySupply reviews to read what customers are saying and learn more about the company. Follow DefySupply on Twitter for daily updates and Pinterest for the latest bedroom, kitchen and living room furniture.

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