According to Susan G. Komen's research "an estimated 25 million women around the world will be diagnosed with breast cancer and 10 million could die over the next 25 years."
San Diego, CA (PRWEB) October 10, 2012
With October being Breast Cancer Awareness Month, a San Diego-based coffee shop has vowed to support the cause. Better Buzz Coffee is no stranger to giving back to the community and participating in events similar to Race for the Cure. In May of 2012, the entire company got together for the 3 mile walk to create a world free of Multiple Sclerosis (MS). As a team they were able to raise over $2,000 that was donated to the National MS Society. The turnout was a complete success and they are going to do everything in their power to have the same turnout, if not better for breast cancer awareness.
Women owned and operated; Better Buzz Coffee takes the fight for the cure seriously, but more importantly they find ways to support women year round. Two of their top selling coffees, Rwanda Abakundakawa and Costa Rica Santa Elena Estate are both farms operated by women. This is extremely rare to come across and is not as cost effective, but with Better Buzz Coffee, they are about quality coffee while supporting others to live a better life even if that means spending a bit more.
Rwanda Abakundakawa is a Fair Trade certified cooperative coffee farm located in the Gakenke district of Northern Rwanda. Of the nearly 2000 small holder farmers who constitute the membership of this co-op, approximately 40% of those are women. From the get go, customers are welcomed by the intense fragrance of orange zest and sweet tea followed by sweet, ripe fruit, which is then complemented by notes of aromatic honey, hibiscus, and red grapefruit. The exceptional acidity and lingering buttery finish leaves customers coming back for more. The hint and complexity of this coffee is carried and delivered by an elegant satiny body making it one of Better Buzz Coffee’s best sellers.
The Costa Rica Tarrazu Santa Elena Estate is also women ran and takes a very unique approach to coffee growing. Luz Marina, founder, takes a holistic approach to sustainability minimizing synthetic pesticides and using the discarded pulp and red wiggler worms for a closed-loop fertilizing system. Her water treatment system meets the Costa Rican government's high environmental standards and preserves the quality of the river that flows through the estate. This coffee is known for being crisp, clean, and brightly acidic. All of this comes together to offer a product that stands alone either as a dark or a light roast, while offering the perfect citric top note for blends. With this coffee being right below the Rwanda on Better Buzz Coffee’s top seller list, it was the obvious additional choice from which to donate proceeds.
Better Buzz Coffee decided to go with Susan G. Komen for the cure because they are now the world’s largest working class network of breast cancer survivors and activists fighting to save lives, empower people, and ensure quality care for all. Events like the Komen Race for the Cure have invested more than $1.9 billion, making it the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. They will take pride in knowing they took part in such a successful organization for a great cause and goal shared by many.
Better Buzz Coffee is truly one of a kind in the way that they make an effort to give back. Their success is undeniable and they got there through valuing their customer’s wants and needs. Help them reach their goal of $1000 to donate to Susan G. Komen for the cure and take part in a movement to free the world of breast cancer. Visit one of their 4 locations in San Diego or shop their online store to make your donation.