Palo Alto, CA (PRWEB) October 10, 2012
The Society for New Communications Research (SNCR), a nonprofit research and education foundation and think tank, today announced the launch of a new research study, “Mobile Money for the Unbanked.” The study, led by SNCR Fellow Ingrid Sturgis, Assistant Professor of Howard University, will examine the adoption of mobile banking among underserved in the United States. This study will explore the financial opportunities and financial management that mobile banking can provide to individuals in underserved communities and will also examine the potential factors that can lead the adoption of mobile banking in United States.
The study will explore the following questions:
- What mobile services do people use for mobile banking?
- What type of financial service accounts are people using for mobile banking?
- The relationship between accessibility to banks and ATMs and mobile banking adoption
- Trust in financial institutions
“We are excited to launch this new study to examine the growth of mobile banking in the United States,” stated Gina Hernandez, executive director of the Society for New Communications Research.
“This study will investigate if the United States has adopted mobile technology compared to other parts of the world that are using mobile banking and similar technologies to manage their finances,” added Sturgis.
To participate in this online survey, visit: http://bit.ly/PeQeDk.
About the Society for New Communications Research (SNCR):
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications technologies, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.