Mercy Medical Center Launches New Breast Reconstruction and Restoration Website

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"...a more easy-to-navigate experience for our patients seeking information online..." Dr. Bernard W. Chang

Baltimore, MD (PRWEB) October 10, 2012

As part of Mercy Medical Center’s ongoing efforts to enhance the hospital’s online presence and web design, Mercy has announced the launch of a new [Breast Reconstruction and Restoration site,

In addition to the new Breast Reconstruction site, upgrades and design changes were made to the hospital’s current [Plastic and Reconstructive Surgery site,
“The result is a more easy-to-navigate experience for our patients seeking information online, regardless of whether they are visiting Mercy’s main site (http://www.mdmercy.com), the Breast Reconstruction site or the Cosmetic Medicine site,” which is also undergoing some enhancements, said Dr. Bernard W. Chang, Director, Plastic and Reconstructive Surgery at Mercy.

The new Breast and Reconstruction Restoration site features a variety of improvements and beneficial changes, including:

•     3-D DIEP Flap Animation. Mercy is one of the few hospitals in the region to offer DIEP (Deep Inferior Epigastric Perforators) flap animation. This is a procedure whereby skin and fat are removed from the lower abdomen and transferred to the chest to reconstruct a breast after mastectomy.
•     Search Engine Optimization (SEO) - content has been written using Google techniques to gain greater visibility and better search rankings.
•     Human Interest Stories – Breast reconstruction and cosmetic patients tell their stories of the care they have received from Mercy physicians and staff.
•     Before and After Surgery/Medical Procedure Images -- An expanded photo section which includes more procedures and patient images.
•     Online Appointment – Once this feature goes live, patients will be able to request online a return call or email to schedule an appointment.
•     Virtual Tour - Users can get fingertip access to the features and conveniences of Mercy’s Women's Center, The Weinberg Center for Women’s Health and Medicine and The Mary Catherine Bunting Center.
•     Clinical Research Trials - Information regarding ongoing clinical trials (e.g. plastic surgeon Dr. Brendan Collins’ nipple reconstruction trial, http://mdmercy.com/womens/prevention/studies.html#biodesign
•     Frequently Asked Questions (FAQs) – This section provides patients with quick answers to questions ranging from details regards perforator flap surgeries and patient eligibility for certain procedures, to insurance issues to matters relative to travel and overnight stay in Baltimore for visiting out-of-town family and friends.

“Our new site is designed to anticipate the questions and concerns of patients who are facing breast reconstructive surgery. A site that is accessible, comprehensive, easy to use with helpful video and animation, before-and-after images, details on the latest Mercy clinical trials, all these things reflect what our reconstruction patients want when it comes to finding information online,” said Mercy breast reconstructive surgeon Dr. Brendan Collins.

Part of Plastic and Reconstructive Surgery at Mercy, The Breast Reconstruction and Restoration Center is regionally renowned for its commitment to women seeking breast reconstruction after surgery and for breast restoration surgery.

Drs. Chang and Collins have extensive experience in breast reconstruction, breast restoration and breast revision surgeries. As leaders in the Baltimore area in performing DIEP flap and SGAP flap surgeries for breast reconstruction and they are sought out by women as well as surgical fellows from across the nation to train in the distinguished fellowship program at Mercy.

Mercy Medical Center is a 138-year-old, university affiliated medical facility named one of the top 100 hospitals in the nation and among 10 best centers for women’s health care. Mercy is home to the nationally acclaimed Weinberg Center for Women’s Health and Medicine and the new $400+ million, 20-story Mary Catherine Bunting Center. For more information about Mercy and The Breast Reconstruction and Restoration Center, visit http://www.mdmercy.com or call 1-800-M.D.-Mercy.

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