(PRWEB) October 10, 2012
In the small business community, marketing and advertising techniques have undergone a series of updates and changes over the past ten or fifteen years as technology has steadily transformed. For a small business to make itself known among its target market has always been challenging, but the challenge has increased as established modes of marketing have become obsolete.
For many years, direct mailing was the best way to get a prospective client’s attention and try to elicit a sale, but sending out paper flyers has become a thing of the past and is no longer regarded as a viable means of marketing at all. This method was replaced, in large part, by e-mail marketing campaigns, but almost as quickly as mass e-mailing became a marketing tool for small businesses it became ineffective, hackneyed and spam filters reduced the average read-rate on these e-mails dramatically.
Thankfully small businesses were not left without recourse when it came to communicating with their customers. In fact, with each new piece of technology there came a greater opportunity. The promise of e-mail, with its instantaneous access to an entire market, was fulfilled to some extent as mobile phones and smart phones rose to prominence. Now small business owners could find increasingly responsible and innovative ways of carrying on a meaningful conversation with anyone interested in their company.
Having a mobile app allows a small business to update their clients on any news within their company, provide info on upcoming sales and events, and do it all without infringing on their client or bombarding them with unwanted communique. Dave Vass, the developer of Holy Cow Apps and the main visionary behind the company, saw the promise of mobile apps for business use and wanted to ensure that companies throughout the world would be able to build a robust and highly functional mobile app for their company.
With Holy Cow Apps, Dave pioneered mobile apps building software that is elegant in its simplicity, and fulfilled the goals of most small business owners. While perhaps not as technically advanced as other apps building software, what set Holy Cow Apps’ mobile app builder software apart was how easy it was to use. Small business owners with no previous experience in developing an app could build theirs in just a few minutes, and could have a fully functioning app distributed on all of the major app stores right away.
Since its launch, Holy Cow Apps has had many users and small businesses in Calgary and all over Canada have been relying on this software to craft mobile apps for their company. Now, Holy Cow Apps is set to take their business one step further with the impending launch of their white label program, that would enable interested entrepreneurs to brand this highly successful software with their own logo and sell it to their own clients.
This is an outstanding opportunity for small business owners to help others like them take advantage of mobile apps, and for any entrepreneur looking to distribute this kind of technology, Holy Cow Apps has some of the very best app builder software white label available, so the announcement their white label program comes as a hugely exciting prospect.