DownEast Continues Utah Expansion with New Store in Tooele

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Tooele Shoppers now have their very own DownEast location – stop in to enter Grand Opening Giveaway.

The new Tooele store carries DownEast Basics’ line for women, plus popular national fashion brands for women, men and children – at prices 50 to 70% off the suggested retail.

DownEast, a high-style, low-price retailer that specializes in trendy fashions as well as modest clothing, has opened another store in its home state of Utah, in Tooele. The new DownEast Clothing, located in Tooele Landing, carries the DownEast Basics line of high-design yet budget-friendly clothing for women, teens and girls, as well as some of the most popular other national fashion brands for women, men and children – at prices often 50 to 70 percent off the suggested retail.

To celebrate the new store, DownEast will host an official grand opening event – giving shoppers a chance to enter a “Shopping’s More Fun with Your Friends” giveaway.

Headquartered in Salt Lake City, DownEast now has 51 store locations throughout the West. The company is known for its “boutique on a budget” philosophy of delivering stylish, quality clothing at prices shoppers can truly afford.

“We’re excited to open another store in our home state, and to make DownEast value and style more easily accessible to Tooele, Grantsville and Stansbury Park shoppers,” said DownEast CEO Klane Murphy. “The tremendous success of our other Utah locations – as well as local consumer demand – made it an easy decision for us to open a store here.”

DownEast Offers “Shopping’s More Fun with Your Friends” Giveaway

To celebrate the new opening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Friends” giveaway from Friday, October 12, to Friday, October 26, 2012. Customers can register for the giveaway at the new DownEast Clothing store in Tooele. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, October 27, to win.

For contest updates and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog ( for insights from DownEast’s Product Development team.

Visit the New DownEast Clothing in Tooele

The new DownEast Clothing is located in Tooele Landing at 1185 N Main Street, near Café Rio and Maurice’s.

Vaneta Bodine has been named as the store’s manager and will oversee a staff of five. A Tooele native, her other retail management experience includes Mervyn’s and Kmart.

About DownEast

DownEast (, a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family owned and operated, DownEast continues its goal of bringing customers the very best merchandise – from national brands to its own DownEast lines of home furnishings and DownEast Basics apparel – at the very best prices.

Shop for cute tops, womens sweaters, modest dresses and accessories at

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 51 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.

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Kathy Cabrera
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