Creative Converting Announces New President Bill Mullenix

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Seasoned Product Veteran and Former President at Newell Rubbermaid Joins Party Goods Supply Leader

Creative Converting, the Consumer Division of Hoffmaster Group, Inc.® and a leading designer, manufacturer and distributor of disposable tableware and party supplies is pleased to announce the appointment of William “Bill” Mullenix as President. Mullenix brings more than 30 years of experience to his new role having previously served as President of Newell Rubbermaid’s Every Day Writing and Coloring global business.

“Bill’s track record of successfully growing businesses through product innovation as well as his experience with multi-channel distribution and managing complex supply chains made him a ideal candidate – we are thrilled to have him as part of our team,” states Rory Leyden, Creative Converting CEO.

Prior to Newell Rubbermaid, Mr. Mullenix served as Vice President of Global Marketing at Esselte Corporation, a private equity backed office products company. Before Esselte, Bill spent over 16 years with Pepsi Cola in various marketing and general management positions.

Mr. Mullenix earned his bachelor's degree in Economics at Stanford University and his MBA at Kellogg School of Management at Northwestern University.


About Creative Converting
Creative Converting, a division of Hoffmaster Group, Inc, is a leading source for wholesale disposable party supplies, providing one of the largest offerings in the industry. Serving a wide range of distribution channels in the U.S. and internationally, Creative Converting has become a key manufacturing partner for mass market and mass specialty businesses. With a seasoned staff of industry experts, Creative Converting is committed to design, service, quality, and innovation. For more information about Creative Converting, visit

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Kelly Karrmann
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