Roland Bernhard Joins Vivaldi Partners Group as Senior Partner and New Head of Zurich Office

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Brand and Innovation Expert Joins Leadership Team of Global Growth Strategy Firm

Vivaldi Partners Group

Vivaldi Partners Group ( has announced that Roland Bernhard has joined as Senior Partner and new head of their Zurich office. By skillfully combining art and science while pragmatically applying his deep expertise, Bernhard has a track record of helping clients grow their people, brands, and businesses.

“Roland brings decades of international consulting and executive experience in brand and innovation strategy,” said Erich Joachimsthaler, founder and CEO of Vivaldi Partners Group. “We are excited to have his expertise on board as our firm continues to spearhead the changes in brand management given the hyper-connected world we now live in.”

Before joining Vivaldi Partners Group, Bernhard worked several years as a Partner at Prophet, where he successfully supported clients to realize their business potential. He led complex projects across many industries and continents, mainly in the areas of consumer insights and segmentation, growth strategies, brand strategy and architecture, portfolio management, innovation, customer experience management, and transformational change.

Prior to his management consulting career, Bernhard was Global Head of Marketing and Member of the Management Board for Red Bull. While there, he led and reshaped the international marketing team in order to focus on more future-oriented, strategic growth initiatives. Bernhard’s previous experience includes 6 years at The Coca-Cola Company & BPW (a JV between The Coca-Cola Company and Nestlé SA). During his tenure, he held a number of senior level positions, including Head of Marketing Europe and Eurasia for the Tea Category, Member of the Supervisory Board of The Coca-Cola Nestlé Refreshment Ltd. Europe, and Director Strategic Innovations Switzerland.

Bernhard is a founding Member of SAMBA, the Swiss MBA Association for students, professors and alumni of the world’s Top 20 MBA programs. He is also the co-founder and board member for an innovative beverage start-up, Creative Drinks Ltd.

Bernhard holds a B.B.A. from the Graduate School of Business Administration in Zurich, Switzerland, and an M.B.A. from the Fuqua School of Business, Duke University in North Carolina. He resides near Zurich, Switzerland.

About Vivaldi Partners Group
Vivaldi Partners Group ( is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize engaging experiences, and lead change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, a digital, design and technology agency, and E-Edge.

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