RingDNA Wins StartupCamp6, Declares War on the Business Phone

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RingDNA envisions a future where the traditional desktop phone disappears from the workplace, along with virtually all wiring and IT infrastructure requirements.

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Some of our customers are actually replacing their desk phone with an iPad. It’s the perfect device for the agile, mobile sales rep.

RingDNA, the award-winning voice communications company, has taken top honors at StartupCamp6 in Austin, Texas. The high-pressure competition gave company visionaries just five minutes to pitch their business model before an audience of industry leaders gathered for ITEXPO, the world’s largest communications conference. Each company then faced a gauntlet of questions from both the audience and a panel of experts prior to the vote that awarded the victory to RingDNA.

Citing research from eMarketer, the 2012 CSI Insights Report and other sources, RingDNA Founder & CEO Howard Brown demonstrated how marketing, sales and customer service data at enterprise companies exist in separate silos, creating massive inefficiencies that cause suffering by both companies and customers.

“$107 billion is spent globally in annual online advertising,” said Brown. “While businesses have gotten better at tracking ROI for online purchases, all meaningful data about that prospect ends the moment a sales rep picks up the phone.”

Existing call tracking systems rarely integrate well with the CRM systems where customer data is stored, and virtually never pass critical information that might help the rep understand the customer in real-time.

Last month, RingDNA launched the first step in what Brown describes as nothing less than a war on the traditional business call. RingDNA for Salesforce is an iPad application that enables sales reps to take and make phone calls on their iPads, while simultaneously viewing data about each caller from Salesforce.com, Twitter, Facebook and Chatter. RingDNA effortlessly syncs with Salesforce.com as customers use their iPad to make calls, edit contacts, input notes and qualify leads. Calls are powered by Twilio’s powerful telephony API, bringing concurrency, failover and outage-proofing to ensure that customers won't miss a call or message.

At this year’s Dreamforce conference, Brown previewed an advanced version of the product that includes advanced call tracking, allowing sales reps to see information typically only available to marketers, such as the ad campaign name and search keywords that preceded the call.

Brown’s vision does not end at using RingDNA to destroy data silos. He also envisions a future where the traditional desktop phone disappears from the workplace, along with virtually all wiring and IT infrastructure requirements. “Some of our customers are actually replacing their desk phone with an iPad,” said Brown. “The iPad’s screen real estate makes it ideal for showing rich, actionable data during sales calls. It’s the perfect device for the agile, mobile sales rep.”

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William Tyree, CMO
RingDNA
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