Coast2Coast Rx Card Saves Alameda County Residents More Than $3.7 Million on Prescription Costs by Third Anniversary

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Free discount card generates revenue for county health programs while improving consumers’ access to healthcare services.

Coast2Coast Rx Card

The results speak for themselves; in three short years residents have saved more than $3.7 million on important prescriptions during challenging economic circumstances - Alameda County Supervisor Scott Haggerty

The providers of Coast2Coast Rx and the Alameda County Board of Supervisors announced today that they are celebrating two milestone events: the third anniversary of the launch of the free prescription discount card and the more than $3.7 million that residents have saved on prescriptions costs since the program began in September 2009.

The Coast2Coast Rx discount prescription program provides consumers a host of benefits that include savings of up to 75 percent off prescriptions costs, access to additional discounted healthcare services, and the ability to better manage and improve personal and family health outcomes. The comprehensive, user-friendly program serves the community as a whole with the benefits coming full-circle—for each prescription filled using the card, $1.25 is generated for public programs in Alameda County.

“The Coast2Coast discount Rx card program is an excellent resource for constituents—one that can help them get the prescriptions they need to manage their health,” said Alameda County Supervisor Scott Haggerty. “The results speak for themselves; in three short years residents have saved more than $3.7 million on important prescriptions during challenging economic circumstances.”

Part of Alameda County’s mission is to ensure the health and well being of its residents—to that end the funds generated from card use are reinvested back into the community to support important health initiatives and events. For 2012, Coast2Coast Rx card revenue helped support the Healthy Living Festival organized by the local nonprofit United Seniors of Oakland and Alameda County, and Alameda County Area Agency on Aging’s annual Healthy Aging Fair.

The free Coast2Coast Rx card provides instant discounts of up to 75 percent on over 60,000 brand name and generic prescription drugs and through a partner program, can save consumers on dental, vision and hearing services, lab and imaging services, diabetes supplies and even pet prescriptions and veterinary services. With no eligibility requirements, the card is available to all Alameda County residents regardless of age or health status. While the card can provide significant savings for those without health insurance, it can also be effective for those whose insurance plans carry high deductibles or do not cover certain medications. In some instances the card can be used to offset the Medicare Part D “donut hole.”

The program’s effectiveness and ease-of-use has garnered it endorsements from the State County Associations in Alabama, California, Georgia, Illinois, Minnesota and Utah and has inspired more than 230 counties, cities and townships throughout the U.S. to adopt the Coast2Coast Rx card.

“Through the Coast2Coast Rx card, Alameda County residents have immediate and free access to discounted prescriptions and other healthcare services,” said Chief Marketing Officer Marty Dettelbach of Financial Marketing Concepts, Inc., the company that provides the discount prescription card. “As we celebrate the third anniversary of the program in Alameda County, we hope that more consumers learn about the program and its long-term benefits to individuals, families and the county.”

For immediate savings on prescription costs, Alameda County residents can download and print their free card at Consumers and organizations alike are encouraged to stay up to date on Coast2Coast Rx and healthcare news by adding Coast2Coast Rx to their social network on Facebook and Twitter.

About Coast2Coast Rx Card
The mission of the Coast2Coast Rx Card is to provide a universe of prescription savings options while improving health outcomes. The Coast2Coast Rx Card has provided millions of dollars in savings on prescription drugs for its program members. A product of Financial Marketing Concepts, Inc., a Florida corporation (“FMC”), that is a leader in the supplemental benefits field, the Coast2Coast Rx Card was developed as a result of the belief that the cost of products and services has risen so drastically that a need has arisen among many families to supplement these costs with benefit programs and prescription cards. For more information please visit

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Stephanie Kellems
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