Janrain and Bazaarvoice Team to Enhance Social Shopping Experience Via Social Login

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Technology Integration Allows Consumers to Login with an Existing Social Identity to Personalize Bazaarvoice Contributor Profiles and Easily Share Content with Their Social Graph

Portland, OR – October 10, 2012 – Janrain, the leading provider of User Management solutions for the social web, announced today that Bazaarvoice will integrate its platform with the Janrain Engage social login and sharing solution to enable leading global brands to provide more personalized and engaging online experiences.

Through the integration, major brands and retailers using Bazaarvoice can now leverage Janrain Engage to allow their customers to login with an existing social identity from providers including Facebook, Google, Twitter and Yahoo!. Consumers can easily personalize their Bazaarvoice contributor profile to include content from these social networks, as well as quickly share reviews and other UGC with their social graph.

For example, a consumer who logs in through Facebook or Twitter can upload their profile picture (or avatar) from these networks to the contributor profile they maintain on a brand site. She can also share product pictures from these networks, adding richness and context to reviews or answers, and share opinions back to social networks with a single click.

“Bazaarvoice offers innovative ways for brands to interact with their customers and we share a mutual goal of helping brands increase customer awareness and acquisition,” said Larry Drebes, CEO of Janrain. “Pairing Janrain's social login and sharing with their products makes it even easier for our joint customers to gain critical insight into their consumers, create a more engaging online experience, and refine business strategy to drive growth.”

”We know from our own user testing that consumers respond to real people - their photos, their unique personalities and submissions,” said Jim Petty, Vice President of Business Development, Technology Partnerships, for Bazaarvoice. “When content reflects a consumer’s personality, it’s more valuable for our clients and translates to higher conversion and an all together better experience.”

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, game mechanics, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Avis and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit http://www.janrain.com and follow @janrain.

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Jenny Davis
Dotted Line Communications
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