Acoustic and Electric Guitar Manufacturing in the US Industry Market Research Report Now Available From IBISWorld

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The Acoustic and Electric Guitar Manufacturing industry struck a couple wrong notes in 2008 and 2009, with revenue plummeting as the recession took hold. Those two years brought overall revenue down for the five-year period to 2012, despite a rebound in sales in the latter half of the period. This growth is expected to continue through 2017 as consumers relieve pent-up demand when their disposable income rises. Revenue is expected to reach prerecession levels by the end of the period, but the trade-weighted index and rising import penetration will hinder revenue growth. For these reasons, industry research firm IBISWorld has added a report on the Acoustic and Electric Guitar Manufacturing industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Because industry products are discretionary, the recession decimated revenue

The Acoustic and Electric Guitar Manufacturing industry has weathered a rough five years to 2012, with revenue falling an average of 4.9% annually during this period. However, the revenue drops were confined to 2008 and 2009, and the moderate growth since is expected to continue in 2012 with expected 4.9% growth to $968.8 million. Sales suffered in 2008 and 2009 due to the recession-ravaged consumer market. High unemployment has led to a falling, then slowly recovering, per capita disposable income. Guitars are typically a discretionary purchase, and as consumers' disposable incomes fall, they are more likely to look to the used guitar market or forgo purchasing a guitar altogether. “Trade plays a significant role in the industry, with exports accounting for about one-third of industry revenue and imports satisfying almost half of domestic demand,” says IBISWorld industry analyst Dale Schmidt. Low labor costs in foreign countries, especially Mexico and China, allow manufacturers located in those countries to undercut the prices of domestic manufacturers, especially on low-to-mid range guitars. Domestic manufacturers still hold a competitive advantage for high-end guitars, which are the primary export of the industry; exports primarily go to Mexico, Canada and Europe. The falling value of the dollar over the past five years has made domestically manufactured guitars more affordable for foreign consumers, which has aided the rise in exports over this period.

Over the five years to 2017, the guitar manufacturing industry is expected to continue growing at a moderate pace. Revenue is expected to grow over this period to finally pass the prerecession high. Revenue growth will be attributed to growing consumer incomes and a growth in export markets. The average industry profit margin is expected to stay roughly even over the forecast period after dropping from 6.9% of industry revenue in 2007 to 6.2% in 2012. Profit margins will stay level despite increasing revenue due to rising input prices and stiff price competition from foreign manufacturers.

Market share concentration within the Acoustic and Electric Guitar Manufacturing industry is moderate, with the top four companies accounting for an estimated 76.3% of industry revenue in 2012. Fender Musical Instruments Corporation and Gibson Guitar Corporation dominate the US manufacturing landscape, with nearly all of their upscale product lines assembled in the United States. Combined, the brands account for more than half of industry revenue. According to Schmidt. the remaining share of industry revenue is divided between small-scale, low-output manufacturing firms that produce specialized or handcrafted electric and acoustic guitars. A majority of low quality guitars are manufactured abroad, with Yamaha, Ibanez, ESP and Samick being the leading foreign companies with guitar sales in the United States. Over the next five years, IBISWorld expects concentration to grow as larger, established firms acquire smaller firms. For more information, visit IBISWorld’s Acoustic and Electric Guitar Manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

This industry manufactures acoustic and electric guitars. Operators that manufacture guitar amplifiers and accessories are also included in this industry.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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