“By embracing new technology, theatres will be able to continue competing with other forms of visual entertainment, such as cinemas, which are quick at adapting the latest gadgets and technological advances,” said Grant Gaylor.
Melbourne (PRWEB) October 11, 2012
According to the leading theatre equipment supplier, recent advances in theatre technology have opened the door to new, innovative theatre productions.
“By embracing new technology, theatres will be able to continue competing with other forms of visual entertainment, such as cinemas, which are quick at adapting the latest gadgets and technological advances,” said Grant Gaylor, Sales and Project Coordinator at Specialty Theatre.
Specialty Theatre has provided the following tips on using new technology for theatre productions:
1. Special effects are no longer reserved for large movie blockbusters. By using digital projectors and cycloramas (a large stage curtain or wall used for projection or lighting purposes), you can now include dynamic ‘real time’ set and background changes in your theatre productions. Digital sets are quickly becoming a popular alternative to physical sets, because they are more manageable and cost-effective.
2. Visual displays allow theatre productions to include elements of film and animation, adding further meaning and narrative to the performance. The scope of uses for digital projectors is limited only by your imagination!
3. Theatre productions that really wish to make the most of recent innovations in theatre technology should consider screening their productions to cinemas. A recent study by the National Endowment for Science Technology and the Arts (NESTA) revealed that cinema screenings make the theatre more accessible to a broader audience, meaning more people will be able to reap the cultural benefits of the world of theatre.
Specialty Theatre also recommends theatre venues use digital signage to advertise upcoming shows, display session times, and direct patrons.
About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre (http://www.specialtytheatre.com) and Specialty Cinema (http://www.specialtycinema.com) brand names.