Tips on Cleaning Cinema Screens by Specialty Cinema

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Specialty Cinema, a division of Specialty Group Pty Ltd, has provided useful tips for movie theatres on cleaning their cinema screens.

“Cinema screens are one of the biggest investments in a movie theatre. A proper clean will breathe new life into your screens, at a fraction of the cost of a cinema screen replacement,” said George Aleksiunas.

According to the leading cinema equipment supplier, the build up of dust, contaminants and stains over time comprises the optical characteristics of cinema screens and can diminish their brightness by up to 50%.

“Cinema screens should be cleaned regular. After years of use, your cinema display screens can become dirty and dull – resulting in a less-than-optimal viewing experience for your paying customers,” said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.

Specialty Cinema has provided the following tips on cinema screen cleaning:

1.    Ensure your movie screens are cleaned regularly – it’s proven to make a difference in both screen longevity and image quality. After a a thorough clean, matte and pearl screens typically measure a 10 to 30% increase in both luminance and gain, which improve brightness.
2.    Only use special screen cleaning agents. Certain chemicals and detergents may permanently damage the surface coating, or leave a streaky finish.
3.    Only use a low-volume, low-pressure spray to clean your screens.
4.    Get your cinema screens cleaned by a professional. The surface coatings are very delicate and screens often need to be fully replaced if damaged.
5.    The surface coatings on silver screens are too delicate for cleaning – only clean matte white and pearl cinema screens.

Specialty Cinema recommends their 7-step screen cleaning process using its purpose-formulated “specialty” formula, which is both safe and effective (when performed by a trained professional using the required equipment).

“Cinema screens are one of the biggest investments in a movie theatre. A proper clean will breathe new life into your screens, at a fraction of the cost of a cinema screen replacement,” said George Aleksiunas.

About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre (http://www.specialtytheatre.com) and Specialty Cinema (http://www.specialtycinema.com) brand names.

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