Exfederal.com shares stories of ex-Federal life with new campaign “Fed Stories” championing the common backgrounds of it’s users

Exfederal.com’s campaign looks to share real stories, mutual experiences, and advice from it’s users and clients

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Fed Stories No. 1

We wanted to address these concerns head on and let people know that they’re not alone in their search. That they have more to be confident about than they realize, and that their experience is invaluable.

Fairfax, Virginia (PRWEB) October 09, 2012

Exfederal.com today introduced a new campaign, Fed Stories, that puts the spotlight on ex-Federal workers that are members of the website’s database and the Employers who search it. Each story recounts the path they took to get to where they are today in their own words – whether through military, civil service, or civilian routes – that leaves behind a lasting message for other ex-Feds that hopes to be words of advice.

Fed Stories reflects the experiences of Exfederal.com’s users. Their varied backgrounds within the Federal government provide a unique perspective on the process of looking for work in the current market. The company hopes, through sharing these stories, to show others in the same situation how they can be aided and motivated in their job search. This aligns with the website’s focus to connect those job seekers experienced in Federal service to Government contracts.

The Fed Stories campaign was concepted by Emily Coates, the companies co-Founder and VP of Product. She selected PlayLab, a collaborative art and design practice, to help realize the personal nature of these stories through intimate filmed conversations.

“In the process of recruiting job seekers over the past several months, we found they had a lot of questions, a lot of nervousness in stepping out into the job market,” said Mrs. Coates. “There were consistent themes in people’s stories that we started to realize, started to hear over and over. We wanted to address these concerns head on and let people know that they’re not alone in their search. That they have more to be confident about than they realize, and that their experience is invaluable. We thought the best way to do that was through the eyes of their colleagues.”

The campaign is launching with of a series of three short films, released throughout the Fall. There are plans for more films in the coming months that expand the conversation on the issues Federal contractors face in today’s market.

Story No. 1 - Scott Swallow

The first film explores the story of Scott Swallow, a retired Air Force Lieutenant Colonel and current Government contractor. Although he did not see Government contracting in his future after retiring, he eventually realized the benefits of doing so – that he could continue to service his country and learn new skills at the same time. He reflects on the virtues of continuing down this path, and how he learned quickly that you should always be prepared for new opportunities.

About Exfederal.com

Exfederal.com started in February 2012, from a need the company’s founder, Ginger Groeber, saw while transitioning from a successful DoD career to the private sector. She had trouble finding any existing tools for aligning public sector experience with private sector contracting opportunities. It was from this experience that Exfederal.com was created, identifying the need for a new tool that more seamlessly melded to the two worlds; contractors who want to hire experienced government personnel and experienced government workers looking for opportunities in the contracting industry.

The website has two offerings – job postings and a searchable database of applicant resumes. The database is targeted to those with current or previous Federal experience, most of whom have security clearances. Employers are able to search the database with very detailed filters to find candidates to fill open contracting positions, and are able to match up not only the Applicant’s background but their job preferences as well. Joining the Applicant Database is always free for Applicants, as searching for jobs should be.

Further Information

For further information about Exfederal.com, costs, or collaborators, please contact Emily Coates at ecoates@exfederal.com, at 703.626.4644, or visit our website at     Exfederal.com.


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