London, UK (PRWEB) October 10, 2012
Today, niche provider of online cards Katie´s Cards, advised businesses how to maintain web traffic after Google recently implemented algorithm changes in order to reduce the rankings of ‘low quality, exact-match’ websites. As start-up or small businesses deal with the dual impact of reduced web traffic and subsequent effect on sales, Katie’s Cards delivers a proven way to drive traffic through its range of interactive and entertaining company e cards.
‘Exact match domains’ describe web addresses that contain keywords exactly matching the search query word-for-word, and Google is clamping down on websites that use exact keywords but have ‘low quality’ websites; those with a small number of pages or duplicate content, for example. The aim, according to Google, is to control the buying of domains containing keywords for the purpose of attracting traffic for part-related or non-related products or services.
Katie’s Card’s Product Director Nick Hellman explains how this has spelled disaster for many smaller businesses. “Using keywords in domain names is not bad practice and overall helps businesses to generate good traffic, while assisting in raising the awareness and profile of their brand, until recently most SEO agencies have actually recommended it. Small businesses, which may not have large online budgets or expansive content, may have built up a good position in organic search over time. Google’s attempt to refresh its algorithms (ranking process) and give higher rankings to ‘quality’ websites may adversely affect these businesses, resulting in a slump in traffic and sales. Forums contain many sad stories of organisations “dropping off the search rankings”, or a reduction in enquiries by up to 40%.”
Hellman recommends implementing a solid stakeholder communication strategy, including social media and the integration of engaging touch-points with a call to action, such as corporate ecards or animations, to drive traffic to a company’s website and thus increase the ‘trust’ rating assigned by Google.
“Now, more than ever, businesses are feeling the pinch and need to ensure that all of their spend results in new or repeat custom,” Hellman continues. “It’s imperative for businesses to stay up to date with their customers’ changing attitudes; where once it was direct marketing, it’s now viral marketing, social media and the ‘soft sell’. By sending a humorous or evocative animated ecard, for example, you can deliver your company’s message in an engaging and welcome way, whilst bringing traffic to your site. The added bonus of course is that your card can easily ‘go viral’ and reach a far wider audience.”
Katie’s Cards, which last month launched a range of iPad and iPhone compatible animated and corporate ecards, recommends sending corporate ecards in favour of physical cards to show a tech-savvy and environmentally aware face of a business. The cards also serve as an effective way to launch a product range or raise awareness of a special offer or event, and when combined with links to a website or landing page, also strengthen an online presence which is critical to climbing or maintaining a position in Google’s rank pages.
About Katie’s Cards
katiescards.com was established in 2007 and provides a range of over 200 ecards to consumers, for a range of international holidays and celebrations. It recently launched a business ecard service, offering organisations the ability to send static, animated or bespoke ecards to their stakeholders. For more information on its consumer division, visit katiescards.com; for its business division: katiescards.com/company.
Company contact details
35 Wick Road
Middx TW11 9DN
+44 208 274 2069