PwC Notes UK Digital Ad Spend Grows 12.6%, Big4.com reports

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Hits £2.6 billion in first half of 2012.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like 12.6% to a record six-month high of £2.59 billion in the first half of 2012.
Big4.com notes that fuelled by smartphone ownership hitting 58% of the UK population in June 2012, mobile advertising continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012. Mobile now accounts for 7% of all digital ad spend.

Big4.com also reports display advertising across the internet and mobile, boosted by the increase in video and banners in social media, grew by 10.6% year-on-year on a like-for-like basis to £590.9 million from £534.7 million, representing a 23% share of digital ad spend in the first half of 2012.

About Big4.com
Big4.com is the accounting, tax, consulting and IT professions’ premier resource, and has been exclusively focused on Big Four firm professionals and alumni for 10 years, providing high quality content, connectivity and commerce. The Big Four Job Board offers fresh job opportunities – clients include the world’s leading companies. Big Four News covers key news, developments, events, survey results, press releases and appointments. The Big Four Blog provides opinion and insight on recent and key developments, news, happenings, management changes, regulations, acquisitions and capital market activities. Big4 Video is a professionally produced news covering key global developments in this space.
Big4.com has a strong presence on key social media platforms:

Youtube: Big4Video is a professionally produced weekly news magazine.

Twitter: twitter.com/big4 has 9,500 followers.

LinkedIn: The Big Four Alumni and Professionals group is the largest corporate and alumni group with 100,000+ members.

Facebook: The Big4 fan page has 7,500 fans at facebook.com/big4page.

Xing: The Big Four Alumni and Professionals group has 1,450+ members.

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  •     Kristy Short

Big4.com
(734) 481-0186
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