Avalla CEO Participates in Direct Selling Day on Capitol Hill

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DSA members meet with 100 political leaders to discuss direct selling industry issues.

DSA Day on the Hill

Direct sellers in the United States contribute more than $29 billion in sales to the nation’s economy.

Avalla, LLC founder and CEO, Pamela C. Dean, recently participated in the Women’s Leadership Conference as part of the Direct Selling Association’s DSA on the Hill Day on September 12. As part of the event, Dean and other CEOs who are DSA member companies had an opportunity to meet with U.S. Congressmen from across the country to discuss the positive impact that the direct selling industry is having on the nation’s economy, as well as how to best preserve the independent contractor status and overcome burdensome requirements or withholdings that would deter Americans from becoming direct sellers. Nearly 16 million Americans are involved in direct selling, the majority of whom are women involved on a part-time basis. Direct sellers in the United States contribute more than $29 billion in sales to the nation’s economy.

“It was wonderful to engage in conversation with political leaders and powerful women from across our industry,” says Dean. “We collectively visited more than 100 of our nation’s political leaders through brief group sessions with Senators, Congressmen and their staff representing the power of our industry as entrepreneurs. I was proud to share the story of Avalla and the amazing women who demonstrate the importance of maintaining our independent contractor status as contributing members of a growing number of small business owners.”

Avalla is a Houston, Texas-based direct selling company that offers botanically-based skincare, anti-aging, beauty and wellness products, along with an entrepreneurial opportunity that includes unlimited income potential, flexibility and the freedom to have one’s own business without high start-up or overhead costs.

Among others, Dean and her colleagues visited the offices of Congressman Pat Tiberi (R-OH), Congresswoman Kristi Noem (R-SD), Congresswoman Sandy Adams (R-FL), Congresswoman Diane Black, (R- TN), Congresswoman Judy Biggert (R- IL) and Congresswoman Debbie Wasserman Schultz (D-FL). They also met with Congressman Brett Guthrie (R) of Kentucky, who serves on the House Energy and Commerce Committee for the 112th Congress. “Congressman Guthrie comes from a small business manufacturing background in Bowling Green, where he worked in a business started by his father,” Dean comments. “He is a supporter of the Independent Contractor status in Congress and appreciates the importance of keeping opportunities for entrepreneurs as part of the fabric of the United States. We were happy to have an opportunity to thank all our legislators for their continuing support of our industry.”

About Avalla:
Avalla offers an extraordinary line of botanically inspired beauty and wellness products that are safe, naturally sourced and offer excellent value to customers. By combining the purest ingredients that the earth has to offer, along with state-of-the-art product formulations perfected by science, Avalla combines the best-of-the-best products, people and technology to attract the next generation of leaders, consultants and customers. The company prides itself on creating a heart-based family of successful entrepreneurs who are dedicated to assisting others in achieving a financially secure lifestyle and empowering them to believe in themselves. Avalla is a member of the Direct Selling Association, and adheres to and supports their code of ethics. To learn more, visit http://www.avalla.com.

Avalla president and founder Pam Dean is available for media interviews. To schedule an interview, contact Gina Mazza at 724.316.4751 or email ginamazza@me.com.
E-photos are also available.

Photo caption: Pete Sessions, R- TX for the 32nd District is presented with the DSA Champion of Free Enterprise Award. Pictured along with Pamela C. Dean, CEO/founder of Avalla are Kate Garner for SUCCESS Foundation and legal council for Mary Kay Cosmetics, and AdvoCare, Joe Mariano, President of the DSA, Nathan Moore, General Counsel for Mary Kay Cosmetics and former Chairman of the Board of DSA.

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