Dynamic Signal to Exhibit at 2012 Pivot Conference Among Content Marketing Elite

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Dynamic Signal joins an elite group of brand and agency leaders to deliver insight and strategies to succeed in today’s social content business landscape.

Dynamic Signal, a leading provider of Social CRM, Content Marketing and Consumer Engagement solutions is pleased to announce that it will be delivering a workshop discussion at this year’s Pivot Conference.

Dynamic Signal’s team of social experts will lead a 1 hour session, discussing “How to Turn Fans Into Powerful Brand Advocates.” In this exclusive workshop, CMO Ajay Ramachandran will address the current trends and top challenges for brand marketers and will present Dynamic Signal’s formula for social business engagement leveraging brand advocates.

“As brand marketers have increased their followers and fan base, they're now challenged to turn them into assets that can positively impact their business. We'll be sharing our data and experience on how brands are making this shift and present best practices to help others do the same,” said Ramachandran.

This year’s Pivot Conference challenges organizations to move “From Social Brands to Social Business.” The two day event, held October 15-16 at the Crowne Plaza in NYC, is open only to 500 of the top minds from major brands and agencies. Some of the who’s-who of this year’s Pivot keynote speakers include Tim Reiss of Google, Paul Adams of Facebook, Linda Bosff of GE, Rob Harles of Bloomberg and Carol Cone of Edelman.

Conference organizers are expanding on last years’ Pivot topic, the Social Consumer and relay how their impact has evolved into commerce, customer service and employee development and how that is giving rise to the Social Business.

Jeffrey Mahl, President of Grandparents.com said “At Grandparents.com our goal is to connect and inspire today’s families by providing an online resource that focuses on the lifestyle, activities and family relationships of America’s 70 million grandparents. Dynamic Signal is a key part of our digital strategy to help us grow our community, curate content and increase member engagement. We’re looking forward to meeting with other industry peers at PivotCon that are using social to transform their business.”

Dynamic Signal is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from Social Media for our customers. Dynamic Signal's customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.


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