Digital Marketing Agency Experience Advertising, Inc. Launches Behavioral Retargeting Division

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Behavioral retargeting is designed to capitalize on non-buying website traffic via targeted advertisements on the Internet and Facebook.

Behavioral Retargeting

Behavioral Retargeting

Behavioral Retargeting invites potential customers back to the site, via targeted banner ads on the web and Facebook, which translates into greater repeat traffic and higher conversion rates for our clients.

Experience Advertising, Inc., a leading digital advertising agency, has announced the launch of their Behavioral Retargeting Division. Following ten years of experience in the online marketing industry by its founder Evan Weber, Experience Advertising was launched in March of 2007 to assist companies with a truly effective online marketing approach. Steadily achieving success assisting e-commerce companies with their online marketing and advertising campaigns, Experience Advertising's reputation for its innovative, intuitive, and ROI-focused approach to Internet marketing quickly spread. Experience Advertising is currently dominating management of affiliate programs on the major affiliate networks having worked with more than 100,000 diversified affiliates/publishers over the past 5 and 1/2 years on Commission Junction, LinkShare, ShareASale, and the Google Affiliate Network. Experience Advertising relies on a multi-disciplinary approach to achieve measurable performance improvement for their clients. In addition to their award-winning affiliate program management, and the recent launch of their behavioral retargeting division, Experience Advertising has also expanded its focus on social media marketing, search engine marketing (SEO and SEM), customer referral programs, and conversion rate optimization.

When Experience Advertising CEO, Evan Weber, was asked about the advantages of Behavioral Retargeting, he responded, "As much as 95% of website visitors do not convert to customers during their first online visit to a web merchant. Behavioral Retargeting invites potential customers back to the site, via targeted banner ads on the web and Facebook, which translates into greater repeat traffic and higher conversion rates for our clients." Behavioral Retargeting, or remarketing as it is sometimes called, is a very effective and low cost strategy businesses can employ to get their brand noticed again and again on ther web and on Facebook, after visitors have left their site without purchasing or taking the desired action. Tagging website visitors allows advertising networks the opportunity to display company banners to potential customers as they browse the Internet and Facebook. Experience Advertising has been inundated with requests from clients seeking assistance with behavioral retargeting and has now dedicated a division within the agency to handle the demand.

Marketing technology has transformed the online marketplace and is continuously evolving. In today's cyber-market, businesses are faced with the challenges of keeping up-to-date with the innovative trends and advancements in online advertising to create better ROI. Outsourcing their advertising campaigns to marketing agencies like Experience Advertising is becoming a more cost-effective, effective option for even small and midsize businesses that opt to leave the Internet marketing technicalities to the experts. Experience Advertising also works on a consultative basis with larger companies with internal staff dedicated to online marketing channels.

For an Internet marketing analysis of your website and to find out how behavioral retargeting can improve your conversion rates, please contact Experience Advertising to learn more.

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Chastidi Correa
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