Ormond Beach, Florida (PRWEB) October 10, 2012
AXPONA marks a return of the once-lost tradition of Audio shows to the Windy City, which began with the Chicago Audio Show, and later the Summer Consumer Electronic Shows (SCES); the latter event concluded its run in the mid 1990’s. With AXPONA now poised to enter the Chicago market with its first show in over fourteen years, the time was right to raise the bar after their previous show successes.
“AXPONA was designed as an oasis for committed music lovers,” Mr. Davis said. “With our four successful shows under our belt in Jacksonville, Atlanta and New York City, we gave audiences a chance to see all the major players available in one easily accessible location. Now, with the upcoming Chicago show, we can now offer a true high end audio show with all the components needed to entertain and educate that sect of the market that still cares about the way music is supposed to sound, and even more importantly, how it is supposed to make you feel.”
AXPONA’s decision to choose Chicago was quickly endorsed by Music Direct, one of the nation’s best known Audiophile retailers, who has committed its resources to help promote AXPONA’s next show. This month, the Chicago-based multichannel retailer has begun to enthusiastically encourage its vendors and customers to attend this edition of AXPONA. “Music Direct is very excited to be part of AXPONA, and we look forward to seeing music-loving consumers from around the country come to Chicago for this great show,” said Bes Nievera Jr., Music Direct’s Trade Show Coordinator.
Over the next several months, AXPONA will be targeting the Chicagoland area with an aggressive marketing campaign, including local and social media outlets to increase awareness of its three-day show. As Marketing partner, Music Direct has begun to promote AXPONA through its high impression e- mailers, and via its website (http://www.musicdirect.com), and printed catalog. During AXPONA, top level press coverage will be engaged, including extensive coverage from The Absolute Sound and Stereophile Magazines.
Audio Expo North America (AXPONA) began with a long term goal to produce consumer-friendly exhibitions throughout the USA, featuring the best in cutting edge, high performance audio and video equipment from the world’s finest brands. Since its inception in 2009, AXPONA has successfully launched annual shows in Jacksonville, Florida, and Atlanta, Georgia. In 2011, AXPONA was named Official Partner at CE Week, an industry-wide trade show hosted by the Consumer Electronics Association in New York City. More details on AXPONA and its upcoming 2013 Expo in Chicago can be found at http://www.axpona.com.
About Music Direct:
Chicago-based Music Direct is a leading Multichannel Merchant whose two-decade plus success story can be summed up in one phrase: “It’s The Music That MattersTM” With a hands-on approach to ensuring total customer satisfaction on everything they sell, right down to the music they sell, Music Direct is among the top tier of High Performance Audio Retailers. Music Direct, along with the largest inventory of Audiophile products in every category, has also expanded its successful business to include Mobile Fidelity Sound Lab, the Original Audiophile Record Label whose library of recordings have earned critical praise from every corner of the globe. More information regarding Music Direct can be found at http://www.musicdirect.com.
Stephen Davis, AXPONA
(386) 586-5720; steve(at)axpona(dot)com
Bes Nievera Jr., Music Direct / Table Displays Only
(312) 433-0200; bnievera(at)musicdirect(dot)com