DTC Perspectives, Inc. has Announced the Speaker Line-up and Topics to be Covered at the The Multicultural Health National: Marketing to a Diverse America Conference

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DTC Perspectives, Inc., the leading conference company and publisher on the subject of direct-to-consumer pharmaceutical marketing has announced the speaker line-up and topics to be covered at the November 15-16 Conference - The Multicultural Health National: Marketing to A Diverse America.

Held in Orlando, FL, The Multicultural Health National Conference will feature a dynamic group of speakers including: Tanner Colby, Author of “Some of My Best Friends Are Black”, David Bersoff, Chief Insights Officer of The Futures Company, Mike Kalfus, President of M2 Worldwide, Steven Millerman, Director of Cross Cultural Marketing for Novartis Pharmaceuticals Corporation, Beatriz Mallory, formerly Director of Multicultural Strategy for Johnson and Johnson and Gary Puckerin, PhD, President and Chief Executive Officer, National Minority Quality Forum. Full speaker line-up can be viewed at http://www.mchnational.com.

The Multicultural Health National Conference speakers will cover a myriad of topics designed to provide healthcare marketers and their partners with insights on how to more strategically and successfully “market to a diverse America”. Presentations will address key topics including: How to Market to the “New Majority”. Trends and Attitudes in Multicultural Communities. Creating Culturally Relevant Marketing. Understanding the Multicultural Opportunity. Digital Multicultural Marketing. Creating a Total Market Strategy. Communicating Disease Awareness, Treatments, Products and Access Options. The Future of Multicultural Marketing.

Multicultural Health National, with the conference sponsor partners Global Advertising Strategies and Univision, will also feature exciting networking events including Live the Passion – a networking cocktail party where attendees will talk with fellow delegates, taste the foods of the world, and listen to the rhythmic beat igniting a inner passion for life. A second event highlight features an appearance by Univision Sports Anchor Antonietta Collins, who will host attendees at a lunch-time interactive quiz show experience about Latinos in the U.S. These events are open to all conference attendees.

Registration for Multicultural Health National is open with single day pass options starting at $995 through a $2195 premium pass including full conference and two nights at conference hotel The Rosen Plaza Orlando. Registration services available online at http://www.mchnational.com or by calling DTC Perspectives at 973-521-7475 x221.

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Christine Franklin
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