US Pizza Market Explored in New Packaged Facts Study Recently Published at MarketPublishers.com

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New market research study “The Pizza Market in the U.S.: Foodservice and Retail” elaborated by Packaged Facts has been recently published by Market Publishers Ltd. The report informs that 24% of U.S. consumers frequent the frozen food cases for pizza, which has helped drive sales.

TD The Market Publishers Ltd

http://marketpublishers.com/

Forecasts say sales at pizza restaurants will grow by 3.8% to reach USD 36.1 billion in 2012. At retail, U.S. frozen and refrigerated pizza will register sales of USD 5 billion.

On a monthly basis, 24% of U.S. consumers frequent the frozen food cases for pizza, which has helped drive sales. Additionally, private-label continues to gain sales — and steal share — in each of three mass-market pizza segments: frozen pizza, pizza products and refrigerated pizza. On store shelves, category growth is mainly on the natural and organic front – among the top 12 frozen pizza manufacturers, significant growth has come only from Newman's Own and Amy's Kitchen.

New market research study “The Pizza Market in the U.S.: Foodservice and Retail” elaborated by Packaged Facts has been recently published by Market Publishers Ltd.

Report Details:

Title: The Pizza Market in the U.S.: Foodservice and Retail
Published: September, 2012
Pages: 186
Price: US$ 3,995.00
http://marketpublishers.com/report/other_food_products/pizza-market-in-us-foodservice-n-retail.html

Based on the survey conducted among 2,000 respondents, the study provides extensive and exclusive analysis of the U.S. pizza market, focusing on the segments like frozen pizza, refrigerated pizza, and pizza products, as well as their respective sub-segments.

The report presents the U.S. pizza restaurant market sizing and forecasts segmented by sales at full-service and limited-service establishments; besides providing the U.S. retail pizza market size and forecast segmented by sales of frozen pizza and refrigerated pizza. The research also presents an all-encompassing review of consumer demographics, attitudes and behaviors that are shaping the pizza industry in the United States. Furthermore, analysis of 7 leading pizza restaurant chains – California Pizza Kitche, Domino’s Pizza, Little Caesars Pizza, Papa John’s, Papa Murphy’s, and Pizza Hut, is also included.

Report Contents:

CHAPTER 1: EXECUTIVE SUMMARY

Scope and Methodology
Report Scope
Report resource summary
Report summary
Market Size and Segmentation: Pizza at Foodservice and Retail
Summary analysis
The restaurant side
The retail side
Pizza Use by Channel & Type
Summary analysis
Food Consumption & Migration Trends: Placing Pizza in Context
Summary analysis
Pizza on the Menu: Menu Trend Analysis
Summary analysis
Restaurant Pizza Purchase Decision and Eating Experience
Summary analysis
Delivery v. Pickup, Chain v. Independent & Menu Item Ordering
Summary analysis
Pizza Uptake Motivators
Summary analysis
Retail Pizza Manufacturer, Brand & New Product Analysis
Summary analysis
Nestlé USA
Schwan
General Mills
Pizza Restaurant Brand Analysis
California Pizza Kitchen
Menu buzz
Healthier introductions
Customer traffic and demographic trends
Domino’s
Innovation and activity
Artisan Pizza promises quality; provides upselling ammunition
New menu introduction analysis
Customer segmentation by mobile device interaction
Key consumer groups
2009-2012 Guest traffic frequency analysis
Little Caesars Pizza
New menu introduction analysis
Promotional activity
Technology innovation
Key consumer groups
2008-2012 Guest traffic frequency analysis
Papa John’s
Branding that reflects quality positioning
Strategy paying off
Innovation and activity
New menu introduction analysis
Promotional activity
Technology innovation
Customer segmentation by mobile device interaction
Key consumer groups
Attracting highly engaged women
2008-2012 Guest traffic frequency analysis: positive momentum
Papa Murphy’s
New menu introduction analysis
Mobile marketing strategy
Customer segmentation by mobile device interaction
The Papa Murphy’s Consumer
2008-2012 Guest traffic frequency analysis
Customer segmentation by food lifestyle
Pizza Hut
New menu introduction & promotion analysis
Mobile reach
Key consumer groups
2008-2012 Guest traffic frequency analysis

CHAPTER 2: MARKET SIZE AND FORECAST

Market size and forecast
Forecast summary
Restaurant pizza market size and forecast
Graph 2-1: Restaurant Pizza Market Size & Forecast, 2007-2014
Full-service pizza restaurant sales growth outpaces limited-service segment
Graph 2-2: Full-Service & Limited-Service Restaurant Pizza Market Size & Forecast, 2007-2014
Declining share of restaurant sales
Table 2-1: Pizza Restaurants: Share of Restaurant Sales, by Segment, 2010-2012
Largest pizza chains eke out growth
At smaller competitors’ expense?
Table 2-2: Top 10 Pizza Restaurant Chains, Systemwide Sales: 2009-2011
Retail pizza market size and forecast
Graph 2-3: Retail Pizza Market Size & Forecast, 2007-2014
Frozen pizza sales hitting a wall
Graph 2-4: Retail Pizza Market Size & Forecast, Frozen & Refrigerated Segments, 2007-2014
CPG pizza sales at FDMx trending downward
Table 2-3: CPG Pizza Sales: Frozen Pizza, Refrigerated Pizza & Pizza Products, by Category, 2011-2012
Private label grows sales, takes share
Table 2-4: CPG Pizza Sales, Private Label Share, by Category, 2011-2012
Table 2-5: CPG Pizza Sales, Private Label Share, by Category, 2011-2012
Retail frozen pizza manufacturer share
Nestlé reigns, but share at Nestlé and Schwan dips
Table 2-6: Top 12 Frozen Pizza Manufacturer Sales, 2011-2012
Major brands in decline; growth coming from the bottom
Table 2-7: Top 15 Frozen Pizza Brand Sales, 2011-2012
Retail frozen pizza brands: company share
Retail frozen pizza brands: company share
Table 2-8: Sweet 16 Frozen Pizza Brands: Sales, Sales Share,
Parent Company Sales Share, 2012
On the fast track: frozen pizza brand growth leaders
Table 2-9: Sweet 16 Frozen Pizza Growth Brands & Line Extensions: Sales & Sales Growth, 2012
Growth does not discriminate on price
Room for value and premium growth
Table 2-10: Sweet 16 Frozen Pizza Growth Brands & Line Extensions:
Sales, Sales Growth & Unit Pricing, 2012

CHAPTER 3: PIZZA USE BY CHANNEL & TYPE

Introduction
Universally accepted
Near universal use of pizza restaurants
...

More new studies by the publisher can be found at Packaged Facts page.

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Tanya Rezler
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