Homespice Décor Named a Vendor of the Year Finalist for a Second Year

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The Georgia-based Country Décor Wholesaler has once again been chosen as a Finalist for Smart Retailer Magazine’s Coveted Trade Award.

We simply live by a business ethic that puts the customer first

Homespice Décor, a family-based company specializing in country primitive braided rugs, hooked rugs, and primitive home décor, has received Smart Retailer’s 2012 Vendor of the Year finalist honors for a second year. It won the coveted prize in 2006 and is the only company to be chosen twice.

Smart Retailer, formerly known as Country Business magazine, has been the definitive resource for country décor retailers since 1993. The Vendor of the Year Award recognizes the best in the industry annually, based on customer service, innovation and a positive approach to business.

Homespice caught Smart Retailer’s attention with its hands-on, family-oriented style of doing business. The company sells to business owners, primarily small boutiques and family-run county primitive shops.

“We simply live by a business ethic that puts the customer first,” says owner Junior Gupta. “We care about the boutiques that carry our products, we visit them and consider them a part of the Homespice family. We care about customer service – we don’t like “talking” to a machine when we call a company, and we don’t want our valuable retailers to deal with recordings when they call us. Having a human answer the phone seems like the natural way to treat customers. We don’t feel that it’s anything special.”

The Homespice clientele includes retailers such as Olde Mill House Shoppes in Lancaster, Pennsylvania, Gardener Village in Salt Lake City, Utah, and Red Daisy in Neptune Beach, Florida. All family run stores. For more information about Homespice Décor’s products and retailers, see

About Homespice Décor
Homespice Décor is a family-owned U.S. company founded in 1998 by Junior Gupta. Originally known as J Quilts, the company manufactured and wholesaled country primitive quilts from with a small selection of matching braided rugs. In 2004, the company dropped the quilt line and expanded their handcrafted braided rug and accessories under the Homespice Décor product line. In 2006, the company introduced the Out-Durable Stain Proof rug line (now known as Ultra-Durable rugs) and in 2008, it created the Green World braided jute rugs and accessories line. For more information, see

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