cDemo Provides MiPaas Technology Used by Manheim's myMobileListing Application for iPhone and iPad

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Application Allows Manheim Dealers to Create Listings Directly from their Lots

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cDemo’s Mobile Inspector (Mi) Application, allows Manheim dealers, using an iPad or iPhone, to list vehicles on the Manheim marketplace directly from their lots or any other location

cDemo Mobile Solutions has entered into an agreement with Manheim, Inc to provide the data collection & distribution technology for Manheim’s new myMobileListing Application. myMobileListing, derived from cDemo’s Mobile Inspector (Mi) Application, allows Manheim dealers, using an iPad or iPhone, to list vehicles on the Manheim marketplace directly from their lots or any other location, providing the ability to easily capture and disclose vehicle details including condition, options and equipment and submit up to 24 images and 5 video segments, which are combined to form one single video.

Here’s how it works: To list a vehicle, the seller using myMobileListing, is prompted by on-screen instructions on their mobile device to answer questions and complete photo and video points that all have been formulated based on the specific vehicle, as identified by its VIN. Once this “data capture” process is complete, a Manheim algorithm applies a condition grade to the vehicle based on this seller-supplied data. This grade, ranked on a 0.0 - 5.0 scale, appears on Manheim.com, OVE.com, Mobile Search Results Pages, Vehicle Detail Pages and the Seller Disclosure platform. Creating a Basic Listing in the Manheim marketplace with the myMobileListing app takes approximately five minutes. Creating a Seller Disclosure takes approximately 8 – 12 minutes.

This agreement between Manheim and cDemo officially launches the cDemo MiPaaS (Mobile Inspector Platform as a Service) to the North American market. cDemo’s MiPaaS is a Data Utility Platform engineered to facilitate and standardize data collection, management and distribution. Using mobile applications, cloud computing and a proprietary and configurable data collection based architecture, cDemo provides easily customizable solutions for anyone wanting to describe and distribute relevant details and content relating to any asset or process, including automobiles.

myMobileListing, as a product configured in and available from cDemo’s MiPaaS, provides the ability for Manheim and it’s dealers to finally be able to “take their business live”, by enabling listings to be created and generated on Manheim’s online marketplace essentially in “real time”. Literally, at the push of a few buttons on a single mobile device, users can easily capture and upload relevant vehicle features, options, equipment, condition, images and video and have their vehicle immediately visible to potential buyers.

With the increasing importance in the automotive industry of online transparency and speed to market, by using myMobileListing and MiPaaS, Manheim is demonstrating that it knows the importance of and has the ability to empower dealers with the technology and services to easily and quickly facilitate communication, collaboration and enable successful online transactions.

About cDemo (http://www.cdemo.com)
cDemo is an Alberta company that has built out the cDemo MiPaaS Platform and is using its expertise in data collection, management and distribution processes to build a system dedicated to allowing quick, easy, simple and customized formats and processes for capturing data relating to any process or physical asset.

About Manheim (http://www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 106 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.

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Josh Stanbury
Business Instincts Group
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