SITS Europe – The Service Desk & IT Support Show to launch in Germany

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A major new German trade show for the IT Service Management (ITSM) and IT Support Industry has been announced by Diversified Business Communications UK, organiser of SITS – The Service Desk & IT Support Show in London. SITS Europe, taking place on 24-25 September 2013 in Berlin, Germany, will be run in partnership with Messe Berlin.

SITS Europe

SITS Europe, Messe Berlin, Germany

Berlin, Germany: A major new German trade show for the IT Service Management (ITSM) and IT Support Industry has been announced by Diversified Business Communications UK, organiser of SITS – The Service Desk & IT Support Show in London.

The latest addition to Diversified UK’s growing trade show portfolio, SITS Europe – taking place on 24-25 September 2013 in Berlin, is set to provide the first dedicated industry showcase for Germany’s important ITSM sector. The show will be run in partnership with Messe Berlin in Germany – one of the most successful trade show organisers in the world – and modelled on Diversified’s highly successful SITS event in the UK, which has been running for 19 years and attracts over 4,500 service desk and business professionals annually.

Commenting on the launch, Laura Venables, event manager of SITS UK, said: “Germany is the largest economy in Europe and has one of the largest markets for the ITSM sector in the world. Yet incredibly, until now, it hasn’t had a dedicated trade show for this ‘mission-critical’ industry. The driving force behind the idea has come directly from the industry and it has been tailored specifically to meet the needs of the German market. The organisations we’ve been working with for the past six months all agree there is a huge gap for an effective event like this, which is much more business-focused than the more traditional conference models.”

SITS Europe will take place in Berlin, one Germany’s most popular event destinations, at the impressive facilities of Messe Berlin. The venue is already home to many world leading trade shows, including IFA, ITB Berlin and InnoTrans. In 2011 trade fairs and exhibitions held at Messe Berlin were attended by 20,353 exhibitors and 1.4 million visitors.

The new event will be managed by Diversified in the UK, and also boast a dedicated team at Messe Berlin, which will liaise with exhibitors and help to deliver the show’s marketing programme, targeting both private and public sector businesses.

“We are very excited to be working with Diversified UK to create a strong task force using both of our expertise to provide the European ITSM market with a high profile market place,” says Dr. Christian Göke, chief operating officer of Messe Berlin GmbH.

Positioned as a highly focussed event providing businesses of all sizes with the opportunity to source new technology, services, suppliers and solutions, SITS Europe will also provide its visitors with an unrivalled opportunity to learn from some of the industry’s leading experts and subject specialists in a first class conference and education programme, consisting of keynotes, seminars, workshops and round table discussions.

Organisations who have already expressed their support of the new show include Celonis. Bastian Nominacher the company’s founder said: “We are delighted to hear about the upcoming launch of SITS Europe. We currently work with the organisers at SITS in London – they have such an effective event model and we welcome a similar event here in Germany.”

“LANDesk have exhibited at SITS in the UK for over 10 years. For us, it is one of our most important and effective events of the year. The German market would benefit from a similar event and SITS Europe is perfectly positioned to serve the German ITSM market,” agrees Wiebke Stather at LANDesk.

Stephan Brendal at AMPG said: “SITS in the UK is an important event for APMG so, naturally, I was extremely pleased to hear about the concept for SITS Europe. This is an important development for our engagement and promotion of Best Management Practices here in Germany and we are looking forward to becoming involved.”

For further information and to enquire about exhibiting, please contact Laura Venables at lvenables(at)divcom(dot) or visit


Media enquiries to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134                
e: ejones(at)divcom(dot)

Exhibitor enquiries to:
Laura Venables, Event Manager
t: +44 (0)1273 645138                
e: lvenables(at)divcom(dot)


SITS – The Service Desk & IT Support Show in London was shortlisted for Best UK Trade Show Exhibition (under 2,000m2) at the Association of Event Organisers (AEO) Excellence Awards in 2012.

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton. In addition to SITS – The Service Desk & IT Support Show, Diversified UK’s portfolio includes Natural & Organic Products Europe, Natural Products Scandinavia, lunch!, camexpo, office*, Natural Products magazine and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

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Emma-Louise Jones
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