From Cameron to Zumba Fitness, ISM Adds 10 New Clients in Six Months for Its Customer-Centric Strategic Services

Digital Customer Driving CRM Upgrades and Social Media Offerings

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We see a major change in the marketplace, with traditional businesses led by seasoned executives of both B2B and B2C companies moving aggressively to address the digital customer with offerings ranging from eCommerce to Social Media communities.

Bethesda, MD (PRWEB) October 10, 2012

ISM, which provides strategic services for best-in-class organizations planning and implementing Customer Relationship Management (CRM), Social CRM and Social Media Communities, announces the addition of 10 new clients in the last six months. New clients range from Cameron, a leading provider of flow equipment products for the oil, gas and process industries with 18,000 employees globally, to the dance and fitness phenomenon, Zumba Fitness, with 14 million people in 140,000 weekly classes worldwide.

“ISM is well-positioned in the marketplace, with 27 years of experience integrating people, process and technology to increase customer knowledge and improve the customer experience,” said Barton Goldenberg, ISM’s founder and president. “Today many companies are moving ahead with next-generation CRM systems, leveraging Social CRM to increase customer intimacy, and fostering collaboration and customer outreach with Social Media Communities.”

Other new clients include: Ferguson, a major supplier of plumbing and heating/cooling supplies and equipment with 17,500 associates; First Command Financial Services, which serves 285,000 families nationwide with investment, insurance and banking products and services; J.D. Irving, with 15,000 employees in Canada and the U.S., provides products to consumers, the forestry industry and shipbuilding; Mainstream Energy, one of the largest solar manufacturers in the U.S.; Pyrotek, offering technical expertise and global resources for aluminum, glass, steel and other industries from 66 locations worldwide; SailTime, operating in five countries through franchises, provides its members sail and power boat usage; Universal Forest Products, the nation’s leading manufacturer and distributor of wood products; and University Federal Credit Union, serving 140,000 members in Galveston and central Texas.

“We see a major change in the marketplace, with traditional businesses led by seasoned executives of both B2B and B2C companies moving aggressively to address the digital customer with offerings ranging from eCommerce to Social Media communities,” said Goldenberg. “ISM is the company innovators turn to because we have a proven methodology, an exceptional track record and a deeply experienced management.”

About ISM
Founded in 1985, ISM Inc. has established itself as the premier strategic advisor to organizations planning and implementing CRM, Social CRM and Social Media Communities. Companies, non-profits and government agencies receive hands-on guidance from ISM’s experienced and professional customer-driven team. ISM annually publishes The Guide to Mobile and Social CRM (now in its 18th edition). Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (Information Today) and CRM Automation (Prentice Hall). Clients include the American Automobile Association (AAA), Amtrak, ExxonMobil, Giorgio Armani, Johnson Controls, Kraft, Marriott, McGraw Hill, Nike, Roche, Samsung, Sara Lee, T. Rowe Price, Xerox, and the US Department of Defense. Learn more at http://www.ismguide.com or call (301) 656-8448.


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