Instead of mailing to the masses with one message, our clients are now able to pinpoint versioned messaging for greater response
Cape Coral, FL (PRWEB) October 11, 2012
Direct marketing database provider, BB Direct, has completed major enhancements to their Lawyer Marketing Database including adding more records, and increasing the deliverability and accuracy of existing records.
With the recent enhancements to the direct marketing database, the BB Direct Lawyer Marketing File has increased to over 680,000 records. Currently, the masterfile is filterable by over 60 specialty law types including banking, criminal, motor vehicle, general practice, and estate attorneys. In addition, the file can be filtered by demographic selections such as age, gender, and income for increased targeting options.
BB Direct CEO, Brian Berg, feels the enhanced Lawyers Masterfile will allow mailers to, “segment their law office campaigns with greater precision.” In addition, “Instead of mailing to the masses with one message, our clients are now able to pinpoint versioned messaging for greater response,” Berg states.
The Lawyers Masterfile is an appropriate marketing solution for a variety of offers. The file also allows for multi-medium campaigns through postal, telemarketing, and email marketing options to reach your appropriate audience regardless of the method of contact.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.