Making our lists more deliverable will increase the overall return on marketing investment
Cape Coral, FL (PRWEB) October 15, 2012
Provider of direct marketing list data, BB Direct, recently completed updates to their Physicians Direct Marketing file including increased accuracy on postal, email, and telemarketing records. With the recent updates, the file size has been expanded to include over 741,000 records. All records on the file are associated with the physicians licensing information and is generally their home address, making the file perfect for businesses looking to mail employment and educational offers.
CEO of BB Direct, Brian Berg, believe allowing marketers access to quality physician data will “reduce the number of mail pieces that simply do not make it to the people there were intended for.” In addition, Berg states, “Making our lists more deliverable will increase the overall return on marketing investment.”
The BB Direct Physicians Masterfile is selectable by an array of filters to allow for optimal targeting. Filtering options currently include physician’s specialty, age, and income, among others. In addition, many geographic selections such as state, county, city, and zip code are available for narrowing down your marketing list to the most responsive target areas.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.