Greenlight Financial Services Names David Norris as CEO

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Effective October 8th, 2012, Greenlight Financial Services appoints David Norris as Chief Executive Officer.

Greenlight Financial Services, a privately held nationwide residential mortgage lender encompassing a direct to consumer Retail platform, Wholesale Lending and Reverse Mortgage business channels, announced today the appointment of David Norris, as Chief Executive Officer. Mr. Norris, a recognized leader throughout the industry, most recently served as President of LendingTree Loans, an on-line consumer direct mortgage lending company which became a subsidiary of Discover Bank in June 2012. Previously, Mr. Norris held the position of Senior Vice President of Operations for Lending Tree.

“As Greenlight continues to gain further nationwide recognition and with our strong brand name, David’s leadership and vision with blending his abilities in technology will enhance and well-position the company to achieve even new higher levels of success,” said Joann Pham, Chairman of Greenlight.

With Greenlight’s eleven year history of accomplishments, the company has leveraged its strong foundation to become one of the nation’s top mortgage bankers achieving significant origination growth and one of the largest volume Sellers to Freddie Mac. Greenlight’s infrastructure gives it a unique ability to leverage the current market opportunities and in accordance with the company’s long term strategic business plan, Greenlight launched an earlier initiative in diversifying its origination channels with the opening of Greenlight Mortgage Partners, the company’s wholesale division and Greenlight’s Reverse Mortgage division both achieving tremendous growth. Greenlight expects to further increase their loan servicing portfolio for the next few years to ensure a long term customer relationship that goes beyond today's aggressive rates. Greenlight’s foundation is based on best in class customer service.

With 2012 expansion of origination channels and the company’s Retail national marketing campaigns, Greenlight employs over 650 staff members and is executing on its plan to hire an additional 200 mortgage professionals across all divisions centralized at their Irvine, California headquarters. The hiring effort encompasses all levels of production staff, including licensed loan agents, account executives, processors, underwriters and funders.

Greenlight Financial Services, located in the heart of Irvine near John Wayne Airport, was founded in 2001 with a focus on providing the highest value to their clients through the lowest possible interest rates and fees, excellent customer service, and highly effective processing systems that incorporate the latest technology.

The company has also established a strong brand and customer awareness in the market place through multi-channel media campaigns and the memorable “You’ve got the Greenlight” jingle.

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Michael Ro
Greenlight Financial Services
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